Trending Articles

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Leading a Sales Team: 10 Keys to Success (Part 1)

Anthony Cole Training

This article is the 1st place winner of the 2022 Sales Pro Central MVP Awards on Sales Leadership! In our sales management training, we have developed 10 keys and a framework of activities that provide a new or tenured sales leader with a roadmap they need to put in place to help lead their team to greater sales success.

Sales 240
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Mastering RFP Responses: Strategies to Stand Out in Competitive B2B Sales

Iannarino

Discover how to transform your RFP responses into winning proposals that set you apart from the competition.

B2B 213
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Why Sales Leaders Need a Modern Sales Methodology

Iannarino

More sales organizations use a legacy approach than a modern sales methodology. Some of these sales managers may not be interested enough in studying the various ways to approach the sales conversation. As a sales leader, you need a modern sales methodology that teaches clients why they need to change and how they can make key decisions for their business.

Sales 244
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Emotional Ads Work Best

Neuromarketing

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain skeptical, believing they are not influenced by emotions when making purchasing decisions. Since they think they are immune, they often question whether emotional appeals work […] The post Emotional Ads Work Best appeared first on Neuromarketing.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The Top 20%: Lessons on Scaling in the B2B SaaS Market

Force Management

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164). Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

B2B 149
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3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

In Central Massachusetts, the 2024 Foliage season was dramatically different from a year ago when the leaves turned late in the fall, without much color, and they didn’t drop until the second half of November. Long Foliage Cycle. This year, much like when I was growing up, the leaves turned in mid-October and had mostly fallen from the trees by the end of October.

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15 Leadership Skills That Make You A Good Leader

G2

Learn about the fundamental leadership skills that are proven to inspire and guide teams effectively. Start your journey to impactful leadership today!

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.

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A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.

SaaStr

So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?

Sell 97
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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How to Persist and Win Large Clients: Proven Strategies for B2B Sales

Iannarino

Securing large clients in B2B sales takes more than skill; it requires strategy, patience, and resilience.

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7 Unique Employee Engagement Ideas to Inspire Your Team

G2

It’s well known that employees do their best work when they’re happy and engaged. As an HR professional, it's your job to keep them engaged, but this can be a real challenge.

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Stability: A Critical Business Metric for 2025

The Advantexe Advisor

The last 5 years have seen some of the most chaotic and transformative changes in the way businesses operate since the dawn of commerce. We’ve had a global pandemic, runaway inflation, devaluation of currencies throughout the world, supply chain meltdowns, geopolitical unrest, natural disasters, unprecedented weather events, and wars and several continents.

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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Up-sell 105
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Branding phone calls improves customer trust

Martech

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Product 87
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Podcast: Season Round-up for The 3 Ts

Membrain

As we wrap up this season of the podcast, we’re excited to look back on all the episodes we've shared and the incredible conversations we’ve had. Each episode brought unique insights, stories, and moments, and now we’ve gathered them all in one place for you. Take a listen to any episodes you may have missed!

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Who Is This Important To?

Partners in Excellence

We are taught to “call high.” We want to reach the top executives in an organization, getting their support in buying our solutions. In our best days, we have articulated a business case about the impact of our solutions. “We can reduce costs by $10M. We can reduce swelling admin time by 20%, we can increase revenue by $100M… ” The numbers can appear big, particularly in context of the investment the customer may have to make in our solutions.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data

SaaStr

So is a bigger booth at an event really worth it? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages. When you have just a few million in revenue, every marketing spend is stressful. So should you go small, or go big? The answer is probably Yes, if we look at the actual, hard SaaStr data from SaaStr Annual 2024: What you can see above is: As the booth gets bigger, the number, almost linearly Activations are a bi

Price 84
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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

Product 81
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Control Disguised As Coaching

Membrain

Often, when I talk to managers, they tell me how much time they spend coaching. They tell me stories of meeting, weekly, with their people, doing reviews, pipeline discussions, activity discussions—all sorts of “coaching meetings.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The New ChatGPT Search Is Good News For Marketers

David Meerman Scott

OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

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Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days?

SaaStr

Dear SaaStr: What’s the #1 Reason You See Sales Reps Fail These Days? The #1 reason I see sales execs struggling today in new roles: they are convinced their playbook is better. And refuse to run the one that is already working. They are convinced they know better. That the founders are wrong, or whomever is running things is either wrong, or to be ignored. “That’s not the way I do things” or some variant is something I often hear these days.

Sales 80
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New horizons for data-driven direct mail marketing

Martech

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Retail 111
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Digital Sales Mastery: Building Trust in the Modern Era feat. Neil Cameron

Sales Gravy

On this episode of The Sales Gravy Podcast, host Jeb Blount Jr. and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. Neil emphasizes the significance of understanding buyer psychology in today's digital age.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Use This Simple Pivot To Reopen a Cold Sales Conversation

Membrain

Every salesperson is familiar with the experience of prospects going cold for no apparent reason. They think they’re hot on the tail of something valuable, and then the person stops responding.

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5 Things You Can Do to Embrace a Growth Mindset

The Advantexe Advisor

Most of the readings and insights you will find about “Growth Mindset,” including my own blog on Developing a Growth Mindset in a VUCE Business Environment , are basically “telling” organizations and people what to do. Which is so counterintuitive because the very essence of the Growth Mindset is built on the principle of taking ownership and self-accountability to find solutions in a positive and constructive way without being told what to do or how to do it.

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Top SaaStr Posts, Pods and Videos of the Week: Tomasz Tunguz + Dave Kellogg, CEO of Bill, Bessemer’s State of the AI Cloud, and More!!!

SaaStr

Top Posts: #1. The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3. One Thing is Clear: AI Is Leading to 1000+ New Competitors in SaaS #4. Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. “We Have Too Many Leads, And The Sales Team Doesn’t Want to Follow Up” And Top Videos and Pods: #1.

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Why starting small with AI pilots before scaling is a mistake

Martech

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.