Partners in Excellence
FEBRUARY 13, 2025
I’ve been a huge fan of Hank Barne’s research on buying and buyer regret. Over years, he showed increasing frustration in buying teams, resulting in regret. The primary observations had been frustration over the buying process, less with solution selection. In Hank’s latest research he reports that buyers are getting better in navigating their buying process.
SaaStr
FEBRUARY 16, 2025
As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. 5 Nonobvious Learnings from Atlassian’s Path to $10B 1. The “Anti-Enterprise” Enterprise Model Most surprising insight: Atlassian’s growth challenges conventional enterprise wisdom.
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Iannarino
FEBRUARY 11, 2025
Struggling to book meetings? Drowning in bad leads? Its time to fix your broken lead generation B2B strategy before your sales team quits. Keep reading!
Partners in Excellence
FEBRUARY 12, 2025
Some years ago, the leader of an outbound SDR team had set very aggressive call goals. This leader held the people accountable for making their goals, but they struggled. But one person consistently beat the goals. The leader held this individual up as a high performer. But when I started looking at the performance, I realized, despite consistently meeting the goals, the number of qualified leads this person was developing was about the same as his peers.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Neuromarketing
FEBRUARY 12, 2025
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. The post The Ultimate Laptop Bag: My Quest For Perfection appeared first on Neuromarketing.
Martech
FEBRUARY 11, 2025
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Pop!
FEBRUARY 11, 2025
The sales profession can teach us excellent life lessons when we allow it. We only earn a fraction of the business that we attempt. Our best foot forward is to remain calm and professional and remind ourselves that closed doors often lead us to better opportunities for growth. Experience Losing a client early in a sales career or business endeavor can be nerve-wracking and lead to the idea of quitting.
Understanding the Sales Force
FEBRUARY 14, 2025
I read the majority of the reports, studies, white papers, and books related to sales development because others in the field might stumble onto a trend, an insight or a statistic of which I was not aware. That’s why I downloaded Xactly’s 2025 Sales Compensation Survey. I was hoping to see statistics about actual compensation but there wasn’t much substance in the area of compensation.
G2
FEBRUARY 14, 2025
Here is my analysis of 6 best GIS software in 2025 to remote manage geographical projects, design disaster management workflows, and optimize risk handling.
Sales Gravy
FEBRUARY 11, 2025
Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence when youre selling to people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Membrain
FEBRUARY 16, 2025
In today's episode of The Art & Science of Complex Sales, we're thrilled to welcome Mike Stokes the Founder of Indicator. With a strong connection to sales leaders in New Zealand and Australia, Mike will share insights from the 10th annual Mood of the Sales Leader Survey, offering practical advice and real-world examples to navigate economic shifts and technological advancements.
Sales Hacker
FEBRUARY 14, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Salesforce
FEBRUARY 14, 2025
Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audiences attention and keep them engaged? The answer lies in hyper-personalization, a strategy that uses AI , data analysis , and business intelligence to deliver experiences that feel uniquely tailored to each individual.
G2
FEBRUARY 16, 2025
I went down another rabbit hole of AI tools a few months ago. But it wasnt for writing, design, or analytics this time. It was for something outside my expertise: sales.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Gravy
FEBRUARY 11, 2025
Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence in selling when youre dealing with people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.
Membrain
FEBRUARY 12, 2025
There is so much conversation about win rates. But in those conversations, theres a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis, some on a deal basis. Some measure win rates within live deals, some look at past deals.
Sales Pop!
FEBRUARY 18, 2025
A lofty goal, for sure. The first sale, of course, is great. But its real value is in its potential as it kicks off a relationship that can lead to continued business over the long term – streams of revenues and profits that fuel growth. But making the relationships sustainable requires focus, commitment and meaningful investments by both parties over time.
Predictable Revenue
FEBRUARY 18, 2025
Most cold emails dont fail because of bad writing. They fail before theyre even created. Wrong audience. Weak timing. Poor deliverability. The post Before You Write That Email appeared first on Predictable Revenue.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
G2
FEBRUARY 13, 2025
In the pre-single sign-on (SSO) era, I never conveniently browsed an application as I got stuck in a loop of resetting passwords or recalling security questions to revive access.
Sales Gravy
FEBRUARY 13, 2025
On the surface, youd think that selling and asking go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because theyre afraid of rejection, worried about coming across as pushy, or insecure about asking. On this episode of theSales Gravy Podcast, Jeb Blount explores why salespeople fear asking for the sale and what to do about it with author and Sales Gravy University instructor, Tony Morris Every salesperson starts somewhere.
SaaStr
FEBRUARY 16, 2025
Top Posts: #1. Its 2025. There Is No Downturn Anymore. Its You. #2. Lessons Learned Rolling out AI Agents to 16,000+ SMB brands with Gorgias CTO #3. From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship #4. The Arguments For Not Raising at a Unicorn Valuation #5. S-Tier AI is Coming For B-Tier Employees Top VIdeos and Pods: #1.
RAIN Group
FEBRUARY 12, 2025
Did you know that Top-Performing Sellers are 2.4x more likely to meet their sales goals? In a competitive sales environment, understanding and improving your selling skills can make the difference between hitting your targets and falling short. But how do you know which skills to focus on? That's where RAIN Group's free Selling Skills Self-Assessment comes in.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Predictable Revenue
FEBRUARY 13, 2025
Tyler Phillips, Principal PM of AI at Apollo.io, explains how their latest AI power-ups transform outbound sales. The post What To Expect From Apollo Next with Tyler Phillips appeared first on Predictable Revenue.
G2
FEBRUARY 18, 2025
As a marketer, Ive often found myself buried under manual workflowssending follow-up emails, segmenting audiences, scheduling social media posts, and trying to personalize content at scale. The process was time-consuming, prone to errors, and, frankly, frustrating.
Hubspot
FEBRUARY 13, 2025
MEDDPICC is a game-changing B2B sales qualification framework. It will help you decide which leads to invest your time into and which leads dont help you achieve your business goals or may not convert. This way, you can focus your time on the most fulfilling leads that feel like the right fit for your business and motivate you and the sales team. Sounds like the dream, doesnt it?
Veloxy
FEBRUARY 12, 2025
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. When reps dont know how to use their tools properly, or when tools dont talk to each other, productivity takes a serious hit.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Sales Hacker
FEBRUARY 11, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers.
Anthony Cole Training
FEBRUARY 14, 2025
Todays buyer is more sophisticated and has access to all the information they need at their fingertips, so how do your salespeople differentiate? They must have the skills to ask the right questions, listen to understand, position their value, and help a prospect self-discover the solution that makes sense. This is very different than selling in the past when the seller controlled the information and buying process.
G2
FEBRUARY 14, 2025
As a marketer, my primary focus has always been on executing creative strategies that drive business outcomes. However, as my responsibilities expanded, I found myself dedicating more time to managing vendor relationships.
Neuromarketing
FEBRUARY 11, 2025
For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of […] The post Why Expensive Wine Tastes Better appeared first on Neuromarketing.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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