Trending Articles

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A New View for Evaluating Sales Effectiveness

Anthony Cole Training

What you cannot see can kill you. If you don't see the car to your right about to run a stop sign, you might be in trouble. If you cannot see a clogged artery, you might be in trouble. If you cannot see that your sales team is failing to execute the fundamentals of an effective sales approach, then surely that will kill your chances for sales effectiveness and consistent sales growth.

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How to Get New Sales Reps Cold Calling and Building Pipe Faster (Ask Jeb)

Sales Gravy

Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents cold calling and building pipeline earlier in their training cycle, without making them feel overwhelmed and sabotaging their confidence. If youve ever hired a sales class or tried to ramp up new hires in an industry with complex products or strict guidelines, youll relate to Gaiuss dilemma.

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Alex Rosenblatt was the first marketing hire and Chief Marketing Officer at Datadog, all the way through IPO and beyond. He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth.

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10 Rules for Successful Sales Training and Revenue Growth

Understanding the Sales Force

I believe that “24” was the best Television series I have ever watched. Although it ran from 2003-2010, long before streaming was a thing, no show was better situated for streaming and binge watching than “24.” My wife and I watched it for the first time a few years ago but we recently watched all eight seasons again. It was amazing to both of us that despite how much we loved “24” the first time we watched it, we didn’t remember any of it as we watched

Growth 92
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

GTM 88
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Podcast - Sales Leadership, Playbooks, and Account Growth with Des McCluskey

Membrain

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles. Drawing from experience in medical devices, professional services, and financial services, he provides actionable strategies on sales enablement, coaching, and account management that sales leade

Growth 77

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

Growth 79
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“We’re Doing Everything Right, But Nothing’s Working!”

Partners in Excellence

I was struck by this sentence in a LI post today, “We are doing everything right, but nothing’s working!” I see variants of this every day: We’re doing everything right, it’s not working as well… We’re doing exactly what made us successful in the past, it’s no longer working… We’re doing what everyone else is doing, and what we have always done, it’s not producing the same results… We’re doing everything we’ve al

GTM 71
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‘Share of search’ is the marketing metric you need to be tracking

Martech

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

GTM 94
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Nimble CRM Tips & Updates – March 19, 2025

Adaptive Business Services

We do have two minor Nimble updates to announce and one is that you can now schedule group messages to go out at a later date or time. I personally welcome this release as I regularly schedule many things, messages and posts, to go out later. This is one of the ways that I stay ahead of schedule on my tasks. You can also now choose to see your password when logging into your Nimble web account.

CRM 71
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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34% of All Startup Acquisitions Are By Other Start-Ups. A New Record.

SaaStr

So Pitchbook has some new data out on how much M&A of VC-backed start-ups … is by other VC-backed start-ups. And it’s a record: 33.7% of all VC-backed start-ups that are acquired are by VC-backed buyers. Up from 20% in 2018. Now this isn’t necessarily bad: First, it’s not new. 20% of deals even in 2018 were start-ups buying start-ups.

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How to Write an Invoice For Small Business (+ Free Template)

Salesforce

Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.

Finance 59
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My Shame And Anger! Posted on March, 2025

Partners in Excellence

Typically, I take controversial positions on GTM, selling, leadership and other business issues. I have cautiously avoided writing about anything that could be construed as “political.” I can no longer stand by silently. It would be irresponsible, I have to speak out. Frankly, I don’t care about the consequences, because speaking out, and encouraging others to do the same (regardless of views) has never been more important.

GTM 62
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Agent Orchestrator launches Adobe into the agentic age

Martech

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Launch 72
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Freedom of Speech? The Book Facebook Wants to Suppress

David Meerman Scott

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

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Dear SaaStr: How Should I Approach Hiring My First Executives?

SaaStr

Dear SaaStr: How Should I Approach Hiring My First Executives? Early-stage hiring is one of the most critical things youll do as a founder, and its also one of the hardest. Most founders arent naturally great at recruitingits a skill you have to force yourself to develop. Heres how Id approach it: Spend 20% of Your Time Recruiting Youre probably not spending enough time on this.

Up-sell 63
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3 Ways Marketers Can Use Salesforce Flow to Reach Customers at the Right Time

Salesforce

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.

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NVIDIA GTC Is Over: Here’s What You Need to Know

G2

AI is going through an inflection point, said Jensen Huang, NVIDIA CEO, to an enormous crowd at NVIDIAs GPU Technology Conference (GTC) on Tuesday.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e

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The Death of Customer Proposals. Stop Sending Proposals and Win More Sales

Membrain

The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect that youd be sending them a proposal.

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Top SaaStr Posts & Pods of the Week: Codeium’s VP Sales; Monday’s CEO on AI; Founder Collective on How to Sell Your Startup

SaaStr

Top Posts: #1. The Per-Seat Model Isnt Dead. But Also, Surprisingly, It Was Never Domina nt. #2. Salesforce: We Are Hiring 0 Engineers This Year. But Were Growing The Sales Team +20%. Because AI. #3. Egnyte Sells to Private Equity for $1.5 Billion after 18 Years. Slightly Slower and Steady Wins, Too. #4. Your Team Should Be AI Obsessed Right Now. If They Arent, Its a Flag #5.

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Cutting The Cost of Acquiring Customers in Half with Brandon Healey

Predictable Revenue

Hemlane proved that with the right data, timing, and high-volume dialing, cold calls can drive 10% of revenue with a small team. The post Cutting The Cost of Acquiring Customers in Half with Brandon Healey appeared first on Predictable Revenue.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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My Take on 8 Best AI Writing Generators to Assist Writers in 2025

G2

Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.

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"We Need Training." Posted on March, 2025

Partners in Excellence

The email came in, “We need training. We’ve seen your programs before, can you talk to us about a training program?” I quickly arranged a discussion, “What kind of training do you need?” “We need sales training,” came the response. “What kind of sales training do you need?” I ask. “Sales training, our people aren’t performing the way we expect,” came the response. “Where are they struggling?

GTM 121
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Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur?

SaaStr

Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur? If you are always lazy you’ll fail, of course. At least in SaaS. But … I think you can use a certain amount of “laziness” to pounce. On big opportunities. Ive gottenless lazyas Ive gone from service provider -> startup exec -> startup founder -> VC -> Head of SaaStr community.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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5 email marketing tech essentials for 2025 success

Martech

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

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My Review of the 9 Best Construction Management Software

G2

I tested the 9 best construction management software solutions. Compare important features, pros and cons to find the tool that suits your project needs.

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5 Ways Marketing Intelligence Solves Your Biggest Campaign Performance and ROI Challenges

Salesforce

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

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Mentorship is the Path to Sales Success

Sales Gravy

Wherever you are in your sales journey, you need a mentornow. If youre serious about becoming a top performer or want to stay at the top of your game, you need more than just grit and determination. You need a guide. A mentor whos been through the fire and who can help you avoid costly mistakes. Sales expert Tony Morris stands behind the power of mentorship and the impact it can have on confidence in The Sales Gravy Podcast.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.