Trending Articles

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Out with Outdated: Modern Strategies to Achieve Sales Results

Iannarino

Allow me to paint a vivid picture of the rapidly evolving sales landscape—buyers are more informed, technology is advancing, and competition is fiercer than ever.

Sales 167
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5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 101
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The Importance of Sales Coaching

Anthony Cole Training

There are few responsibilities in life more important than being a coach, whether for a sports team, teaching mastery of a musical instrument, or serving as a sales coach. Consider the impact a coach has on their students: helping them uncover problems, discover opportunities, enhance their approach, improve their skills, and achieve success. This also makes coaching one of the toughest roles, as those responsible for it often juggle numerous other tasks daily, including operational, administrat

Sports 234
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Effective Sales Training for B2B Sales Teams

Iannarino

Sales professionals realize that staying ahead in this fast-paced business world is about continuous grooming. The difference between hitting the target and missing it is Sales Training. The B2B selling landscape has changed, and with it, everything related to methods and strategies to drive results. Let's take this opportunity to discuss how sales professionals can elevate performance and why sales training, particularly in B2B sales, is more important than ever today.

B2B 229
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why New Hires Fail: Improve Your Sales Talent Management

Force Management

Sales talent is a cornerstone to a best-in-class sales organization. As a sales leader you need the right people on board if you want to hit your revenue goals every quarter. Without a process to attract, hire and retain top sales talent you will waste money on mis-hires, lose talent to the competition and have no way to build a bench strength for growth.

Sales 138
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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Most startup companies in earlier stages don’t have the most mature product. While differentiating your product against the competition is important, you have to differentiate yourself elsewhere as you build your company. This is where customer success comes in. Drata VP of Customer Success Management, Wen Yao, and VP of Customer Experience, Ashley Hyman, share how to scale customer success from 0 to 5,000 customers.

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10 Things Everyday Manager Can Do to Drive Operating Leverage

The Advantexe Advisor

I was a little anxious to present my ideas to the CFO and VP, of Finance for an up-and-coming medical device company as a review of an intensive business acumen program I am running for them in a few weeks. I was thrilled to hear their positive feedback and best of all they were very complimentary of one section they wanted me to create for them on the concept of operating leverage.

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.

CRM 94
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5 Top Learnings from Legal SaaS Logikcull’s Almost $300,000,000 Sale to Private Equity

SaaStr

So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000! I was the first and largest investor in Logikcull as they “de-bootstrapped” in 2015, and at first it grew very quickly, double digits every month.

Legal 92
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Google Knowledge Panel: What Is It and How To Get Yours

G2

Learn about Google Knowledge Panel, how to set it up, and optimize it to boost brand visibility. Follow our step-by-step guide to claim yours on Google.

Follow-up 111
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Sales Pipeline Management As Your Revenue Engine

Iannarino

Sales is all about movement—movement through stages, movement toward a goal, movement from opportunity to revenue. The sales pipeline is the framework that drives this movement. Managing it well can turn chaos into a predictable, repeatable system. I’ve been in sales long enough to see that great salespeople and successful sales teams don’t rely on luck.

Pipeline 197
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SEO for Startups: How to Rank Higher and Grow Faster

Salesforce

We live in a world where online search is part of everyday life — whether it’s finding a nearby coffee shop or a solution to a business problem. As a startup, you want to grow — you want your website to appear in search results and reach more potential customers, we get it. But standing out in this crowded market can be tough. That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around.

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4 tips for helping your email marketing team stay organized

Martech

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Retail 108
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Dear SaaStr: I Just Got My First SaaS Job 6 Months Ago and Now I Want to Quit. How Do I Tell My Boss?

SaaStr

Dear SaaStr: I Just Got My First SaaS Job 6 Months Ago and Now I Want to Quit. How Do I Tell My Boss? Almost everyone quits these days without giving a cr*p about the company: Zero notice. Instead, give 30 days if you can. No help finding a replacement. Instead, if you know someone else for the role, make the intro. No transition memo. Instead, write up everything you know, for real.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The State of Sales Training and Continuous Learning: Key Findings From New Research

RAIN Group

Effective sales training is widely acknowledged as a critical success factor for sales organizations. But how many companies are truly excelling in this area? And what distinguishes those with highly effective sales training and development from the rest? The answers may surprise you.

Sales 92
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How AI Revolutionized My Creative Process: A Case Study on Leveraging GPT for Writing and Research

Iannarino

Unlock the secrets to supercharging your creativity and productivity by embracing the power of AI—just like my brother and I did.

Process 148
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A Seller’s Dream, “Customers Don’t Want To See Sellers!”

Partners in Excellence

We’ve all seen the data. Customer would prefer a rep-free buying experience! And when they do have to involve sellers, they want to minimize seller engagement, often not engaging sellers until the final 20% of their buying process. While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!!

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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5 Interesting Learnings from Klaviyo at Almost $1 Billion in ARR

SaaStr

So the latest SaaS leader to cross $1B ARR is Klaviyo. Klaviyo dominates marketing in the Shopify ecosystem and in ecommerce, and just keeps on scaling. It was the only SaaS IPO on 2023. The only one! And at almost $1B ARR, it’s still growing a stunning 34% (!). In the words of founder CEO Andrew Bialecki: “There’s no downturn at Klaviyo.” 5 Interesting Learnings: #1. 110% NRR from 157,000 SMBs Yes, it can be done, 110% NRR from SMBs.

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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

GTM 85
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Proven B2B Sales Strategies to Close More Deals and Build Lasting Client Relationships

Iannarino

Unlock the secrets to consistently winning more deals, earning client trust, and becoming a top-performing sales professional in today’s competitive market.

Clients 144
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Embracing New Ideas Leads to Career and Business Success

Sales Pop!

The upcoming new year influences many to reconsider where they are today and where they wish to be heading, making today the perfect time to reflect on their good and bad experiences over the current year. The first dilemma is whether the time is right to quit one’s job. If so, the question becomes, ‘What shall I do next?’ The first step is to take time to reflect on all previous experiences, what was learned from them, and authentic desires for moving forward.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.

B2B 110
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Carta: 43.6% of All SaaS VC Funding is in the Bay Area Now

SaaStr

The latest data from Carta confirms what I’ve seen, felt and experienced … the SF Bay isn’t just back, it’s accelerating for VC and founders. This isn’t to say other ecosystems aren’t strong, too. It’s just between AI, YC, and VCs just plain coming back to the SF Bay … momentum continues to concentrate there.

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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

Phil Hernandez is the VP of Sales Services at TaskUs. He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. He possesses an unwavering commitment to mastering sales systems and demonstrates expertise in orchestrating organizational change aimed at cultivating high-performance revenue teams. His diverse industry background ranges from Tech/SaaS, Big Data, Adtech/Media, and CPG.

GTM 69
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Mastering the Art of B2B Sales Negotiations: Offensive and Defensive Strategies

Iannarino

If you want to retain more of your revenue, profit, and commissions while still taking care of your clients, you need to negotiate effectively.

Negotiate 144
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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It’s Not Your Job To Solve The Problems!

Partners in Excellence

I grew in my career establishing myself as a “Problem Solver.” Finding and fixing problems was like a scientific challenge, which matched my training as a theoretical physicist. I proactively sought problems and challenges and worked to solve them. At first it was as a seller working with my customers. I’d wander the halls of Citicorp and Chase Manhattan bank, talking to people, looking for problems.

Promote 62
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How autonomous AI pipelines will transform marketing campaigns

Martech

Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.

Pipeline 107
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Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?

SaaStr

Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.

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Jason Jordan’s Pipeline Management Training Takes You Back to Basics – In The Best Way

Membrain

I recently attended a training with Jason Jordan (co-author of Cracking the Sales Management Code ), his Pipeline Management Training. I was happy to experience training that takes us back to what really matters. While a great deal has changed in this industry over the past decade, the foundations that underpin good sales practice have not.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.