Sun.Mar 16, 2025

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Scaling Success: The Datadog Re:Invent Story Datadog’s experience with AWS Re:Invent demonstrates this approach perfectly. What started as a focused experiment became their most efficient customer acquisition channel. The problem?