Tue.Mar 25, 2025

Remove niche-relationship-building
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In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

In-Person Selling Builds Trust Faster Christian Smith, CRO of Splunk, emphasized that building deep, long-term relationships is much harder to do remotely. Splunks enterprise sales strategy relies heavily on its install base, and Smith pointed out that in-person meetings are critical for strengthening those relationships.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

He also shares real-world use cases from inside Microsoft and partner companies, plus how founders and operators can build or adapt in this new AI-native era. 51:42 Why agentic AI makes customer relationships and long-term value even more critical. Why traditional SaaS pricing models (like per-seat) dont work in the agent era.

GTM 69