Sat.Mar 29, 2025

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How to Transition From Founder-Led Sales to Your First Sales Team: 9 Top Tips

SaaStr

You need to close your first 10-20 customers yourself to deeply understand the sales process, objections, and what resonates with buyers. The transition typically happens when you hit ~$1M ARR or when you can no longer handle the volume of leads yourself. And Get Them Both Hitting a Basic, Sustainable Quota. Be specific.