Thu.Apr 10, 2025

Remove cross-sell-campaign
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4 Unexpected Learnings from Klaviyo: How They Built a $1B+ ARR Marketing Platform That E-commerce Customers Love

SaaStr

Showing dollars, not metrics : Klaviyo deliberately hid open and click rates, instead showing customers exactly how much revenue each campaign generated. Pre-Klaviyo, the workflow was painful: export customer segments to spreadsheets, manually update newsletter tools, and maybe, if time allowed, send segmented campaigns.