Sat.Apr 12, 2025

Remove sql-contract
article thumbnail

Dear SaaStr: At What Point Should a Lead Convert to an Opportunity?

SaaStr

This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical. Its a forcing function that ensures alignment between marketing and sales: Marketing generates the lead and qualifies it as an SQL. If youre converting too late, you risk losing momentum.

SQL 51