September, 2024

Remove ctr-campaign
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Source: Mike Nierengarten. Sounds like common sense?

B2B 114
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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.

CTR 90
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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Having a higher CTR will get you more organic traffic and influence ranking. Create a PPC campaign. Whatever has the highest CTR should be the meta title or description you should use for that page. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing.

CTR 108
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How to build interactive applications with generative AI

Martech

After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. It’s a quick, essential simulator for planning and optimizing ad campaigns to ensure you get the most out of every dollar spent.

CTR 124
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There is no ‘best’ Google Ads bidding strategy, study finds

Search Engine Land

Do bidding strategy targets help improve campaign efficiency? Do bid caps help improve campaign efficiency? Advertisers using Manual CPC tend to see weaker CPA, CTR and conversion rates, despite its decent ROAS. What are the real conversion thresholds for optimal performance? More key findings.

CTR 87
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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

Page-level optimizations Incorporating your PPC campaign’s target terms directly onto the landing pages can significantly enhance performance. Despite the lack of impact on quality scores, this alignment effectively lowered overall campaign costs, helping us achieve broader objectives.

CTR 83
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6 advanced (yet missing) Meta Ads KPIs to track success

Search Engine Land

And just like every average metric, it hides discrepancies that can destroy your campaign results. Unfortunately, Meta Ads does not always offer such options and you will need to contort your campaign settings to prevent such issues. This means you always need to implement frequency caps. But that’s a topic for another article.

CTR 79