This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Source: Mike Nierengarten. Sounds like common sense?
Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.
Having a higher CTR will get you more organic traffic and influence ranking. Create a PPC campaign. Whatever has the highest CTR should be the meta title or description you should use for that page. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing.
After watching a video from my friend Shawn Kanungo , I was inspired to create a series of interactive marketing calculators designed to help marketers quickly calculate common campaign metrics. It’s a quick, essential simulator for planning and optimizing ad campaigns to ensure you get the most out of every dollar spent.
Do bidding strategy targets help improve campaign efficiency? Do bid caps help improve campaign efficiency? Advertisers using Manual CPC tend to see weaker CPA, CTR and conversion rates, despite its decent ROAS. What are the real conversion thresholds for optimal performance? More key findings.
Page-level optimizations Incorporating your PPC campaign’s target terms directly onto the landing pages can significantly enhance performance. Despite the lack of impact on quality scores, this alignment effectively lowered overall campaign costs, helping us achieve broader objectives.
And just like every average metric, it hides discrepancies that can destroy your campaign results. Unfortunately, Meta Ads does not always offer such options and you will need to contort your campaign settings to prevent such issues. This means you always need to implement frequency caps. But that’s a topic for another article.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content