SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. They’re a creative approach to GTM. So let’s dive in. That’s when it clicked.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

NOVEMBER 26, 2024

5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now. 5:39) The importance of customer experience from the first marketing touch. (8:38) 47:58) One thing that is working for Kim in go-to-market right now.

GTM 107

GTM Customers Growth Technology 107

Martech

NOVEMBER 27, 2024

McKinsey highlights that a remarkable 75% of AI’s value will be realized across five business functions, three of which are non-technical: customer operations, marketing and sales. Go-to-market (GTM) teams play a key role in delivering value to their organizations. Inequality of job opportunities. Decreased morale.

GTM 111

GTM Teamwork Technology Technology 111

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment. I knew he had it.

GTM 101

GTM Drivers/motivators Legal Finance 101

Sales Hacker

NOVEMBER 12, 2024

As the leader of Crunchbase’s go-to-market functions, and the de facto general manager of its data licensing business, Neal has a cross-functional and holistic understanding of how to provide value to customers and generate revenue. Neal is also an active board member, advisor, and investor in several high-growth startups.

GTM 109

GTM Customers Growth Go To Market 109

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

B2B 123

B2B Contract GTM CRM 123

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment. I knew he had it.

GTM 89

GTM Drivers/motivators Legal Finance 89

Sales Hacker

NOVEMBER 5, 2024

34:26) One thing that is working for Peter in go-to-market right now. 34:26) One thing that is working for Peter in go-to-market right now. The post GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy appeared first on GTMnow. 11:03) The evolution of sales management roles and responsibilities. (17:58)

GTM 101

GTM Drivers/motivators Pipeline Sales 101

Highspot

NOVEMBER 24, 2024

It’s often too difficult due to a lack of clear goals, limited resources, and misalignment between sales, training, and marketing efforts. It’s typically a cross-functional initiative between sales and marketing. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 111

GTM Real Estate Represent Territory 111

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.

Product 102

Product Growth GTM Hospitality 102

Heinz Marketing

NOVEMBER 20, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In B2B marketing, effective go-to-market (GTM) orchestration can be the difference between a successful launch and a missed opportunity. Salesforce), marketing automation tools (e.g.,

Go To Market 90

Go To Market GTM B2B Launch 90

Martech

NOVEMBER 7, 2024

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. One motion among several PLG is one of a number of recognized GTM motions.

GTM 114

GTM Growth Product Hospitality 114

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 110

GTM Customers Hospitality UX 110