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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Feeling that AI FOMO? Youre not alone.
47:48) One thing that is working for Mark in go-to-market right now. 47:48) One thing that is working for Mark in go-to-market right now. The post GTM 124: The State of Sales with Mark Kosoglow appeared first on GTMnow. Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund.
The value of been there, done that came out as Martin expressed: If I could do it again, knowing what I know now, I know we could go faster. Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. As he puts it, “I like to win.
But founder-CEOs are supposed to get going when it gets tough. Blaming the VCs, the CEO, the markets, the downturn, anything but yourself. Andy had to reboot the entire sales team and GTM, and reboot the product. Didnt want to see it as a new thing. But I think it is. Its the founder CEO quitting. I guess its not totally new.
In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Lets get into it. 3 reasons why a unified sales and customer success strategy works 1. But, it doesnt always work.
As Liz Harrison, Partner at McKinsey & Company , puts it: Customers are demanding more flexibilitywhether chatting in person, connecting via video, or going fully self-service. If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task.
One of the most popular and powerful customer relationship management tools in the market. Ensuring a seller has only the information they need to land a deal empowers them to go for it. Technology is imperative in todays world, and thats especially true for sellers. A vital tool in this consolidated stack is Salesforce.
These are wise words recently spoken by our CMO, Sydney Sloan, who opened this years G2 Reach event by inviting C-suite executives, go-to-market (GTM) leaders, and innovative strategists across B2B SaaS to discuss the transformative role of AI in today's business environment.
Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Slow-moving compliance reviews. How can you speed it up?
By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. What Is Marketing Orchestration? Solution: Focus on the “why” behind each tool and ensure it supports overarching GTM goals.
Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Marketing takes the blame. Think of causal AI as a GPS for marketing. The result?
But what about the state of B2B marketing itself? Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” “We’ve talked about account-based GTM [at Demandbase],” said Hopping. The message got through.
Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. And what great GTM impact they’d be losing if they bet the money on something else. So, what does this mean in 2025? That’s the floor.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. [00:01:00]
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth.
T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. The expectation of ROI is mismatched.
These new developments build on the companys Fall 24 product release, which launched the first unified platform for go-to-market (GTM) productivity and ushered in advancements for its generative artificial intelligence (AI) digital assistant, Highspot Copilot.
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).
The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).
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