December, 2024

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) Feeling that AI FOMO? Youre not alone.

GTM 103
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GTM 124: The State of Sales with Mark Kosoglow

Sales Hacker

47:48) One thing that is working for Mark in go-to-market right now. 47:48) One thing that is working for Mark in go-to-market right now. The post GTM 124: The State of Sales with Mark Kosoglow appeared first on GTMnow. Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund.

GTM 106
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From Flip-Flops to a $500M Exit as CRO: Lessons Learned from Taking a Startup From $0 to a Successful Exit with Martin Roth

Sales Hacker

The value of been there, done that came out as Martin expressed: If I could do it again, knowing what I know now, I know we could go faster. Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. As he puts it, “I like to win.

GTM 111
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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Lets get into it. 3 reasons why a unified sales and customer success strategy works 1. But, it doesnt always work.

GTM 109
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. We surveyed 1,000+ GTM professionals to find out. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

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How Digital Sales Rooms Revolutionize the Buyer Experience

Highspot

As Liz Harrison, Partner at McKinsey & Company , puts it: Customers are demanding more flexibilitywhether chatting in person, connecting via video, or going fully self-service. If you want your sellers to engage effectively with your customers, they need the right tools to meet buyers where they are. And today, thats not an easy task.

GTM 52
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Salesforce and Highspot: Making the Most of Your Tech Stack

Highspot

One of the most popular and powerful customer relationship management tools in the market. Ensuring a seller has only the information they need to land a deal empowers them to go for it. Technology is imperative in todays world, and thats especially true for sellers. A vital tool in this consolidated stack is Salesforce.

GTM 52
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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Slow-moving compliance reviews. How can you speed it up?

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.