Sat.Mar 15, 2025 - Fri.Mar 21, 2025

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Alex Rosenblatt was the first marketing hire and Chief Marketing Officer at Datadog, all the way through IPO and beyond. He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth.

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10 Rules for Successful Sales Training and Revenue Growth

Understanding the Sales Force

I believe that “24” was the best Television series I have ever watched. Although it ran from 2003-2010, long before streaming was a thing, no show was better situated for streaming and binge watching than “24.” My wife and I watched it for the first time a few years ago but we recently watched all eight seasons again. It was amazing to both of us that despite how much we loved “24” the first time we watched it, we didn’t remember any of it as we watched

Growth 92
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

GTM 81
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Podcast - Sales Leadership, Playbooks, and Account Growth with Des McCluskey

Membrain

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles. Drawing from experience in medical devices, professional services, and financial services, he provides actionable strategies on sales enablement, coaching, and account management that sales leade

Growth 77
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The Top SaaStr Posts of All Time — Per SaaStr’s New AI

SaaStr

So we’ve rolled out an AI which is pretty epic. It’s live on SaaStr.com itself and you can also access it here and talk to AI Jason about any of 1000s and 1000s of B2B, sales, SaaS, VC, etc. topics: I asked AI Jason what the Top 10 SaaStr posts of all times are. He made some good choices: “There are a lot of great SaaStr posts that have resonated over the years, but a few stand out as all-time favorites based on engagement and impact.

Growth 103
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“We’re Doing Everything Right, But Nothing’s Working!”

Partners in Excellence

I was struck by this sentence in a LI post today, “We are doing everything right, but nothing’s working!” I see variants of this every day: We’re doing everything right, it’s not working as well… We’re doing exactly what made us successful in the past, it’s no longer working… We’re doing what everyone else is doing, and what we have always done, it’s not producing the same results… We’re doing everything we’ve al

GTM 62

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Nimble CRM Tips & Updates – March 19, 2025

Adaptive Business Services

We do have two minor Nimble updates to announce and one is that you can now schedule group messages to go out at a later date or time. I personally welcome this release as I regularly schedule many things, messages and posts, to go out later. This is one of the ways that I stay ahead of schedule on my tasks. You can also now choose to see your password when logging into your Nimble web account.

CRM 71
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Dear SaaStr: How Should I Approach Hiring My First Executives?

SaaStr

Dear SaaStr: How Should I Approach Hiring My First Executives? Early-stage hiring is one of the most critical things youll do as a founder, and its also one of the hardest. Most founders arent naturally great at recruitingits a skill you have to force yourself to develop. Heres how Id approach it: Spend 20% of Your Time Recruiting Youre probably not spending enough time on this.

Up-sell 65
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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e

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How to Write an Invoice For Small Business (+ Free Template)

Salesforce

Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.

Finance 52
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The Death of Customer Proposals. Stop Sending Proposals and Win More Sales

Membrain

The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect that youd be sending them a proposal.

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34% of All Startup Acquisitions Are By Other Start-Ups. A New Record.

SaaStr

So Pitchbook has some new data out on how much M&A of VC-backed start-ups … is by other VC-backed start-ups. And it’s a record: 33.7% of all VC-backed start-ups that are acquired are by VC-backed buyers. Up from 20% in 2018. Now this isn’t necessarily bad: First, it’s not new. 20% of deals even in 2018 were start-ups buying start-ups.

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Agent Orchestrator launches Adobe into the agentic age

Martech

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Launch 61
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3 Ways Marketers Can Use Salesforce Flow to Reach Customers at the Right Time

Salesforce

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Key Takeaways from G2's EAB: Adapting to Changing Customer Expectations and AI Search

G2

In a recent meeting with G2's Executive Advisory Board (EAB), our leadership team discussed emerging trends that will shape our strategy in the year ahead.

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Top SaaStr Posts & Pods of the Week: Codeium’s VP Sales; Monday’s CEO on AI; Founder Collective on How to Sell Your Startup

SaaStr

Top Posts: #1. The Per-Seat Model Isnt Dead. But Also, Surprisingly, It Was Never Domina nt. #2. Salesforce: We Are Hiring 0 Engineers This Year. But Were Growing The Sales Team +20%. Because AI. #3. Egnyte Sells to Private Equity for $1.5 Billion after 18 Years. Slightly Slower and Steady Wins, Too. #4. Your Team Should Be AI Obsessed Right Now. If They Arent, Its a Flag #5.

Sell 75
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‘Share of search’ is the marketing metric you need to be tracking

Martech

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

GTM 58
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5 Ways Marketing Intelligence Solves Your Biggest Campaign Performance and ROI Challenges

Salesforce

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

Campaign 100
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Lead Magnets 101: Everything You Need to Know and How To Build One

G2

Congratulations! Youve done the hard part your marketing efforts brought people to your website. They clicked and browsed, but then they left, making it a missed opportunity.

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Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur?

SaaStr

Dear SaaStr: How Do You Turn Laziness to Your Advantage as an Entrepreneur? If you are always lazy you’ll fail, of course. At least in SaaS. But … I think you can use a certain amount of “laziness” to pounce. On big opportunities. Ive gottenless lazyas Ive gone from service provider -> startup exec -> startup founder -> VC -> Head of SaaStr community.

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5 email marketing tech essentials for 2025 success

Martech

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

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How to Navigate a New Era of Agentic Customer Engagement 

Salesforce

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Big Tech’s Cybersecurity Battle Intensifies With Google’s $32B Play for Wiz

G2

Google has agreed to buy Wiz, a New York-based cloud security company, for $32 billion in cash. Once the deal is complete, Wiz will become part of Google Cloud to improve its security services. This purchase shows Google Clouds focus on strengthening cloud security, especially as more companies use AI and multiple cloud services.

Service 59
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Redpoint: 31% of All VC Money Last Year Went Into Just 20 Deals

SaaStr

So we’ve all watched the mega VC rounds for OpenAI, Databricks, Anthropic etc as VCs deploy billions into the AI winners at scale. But just how much of venture capital overall is going to … the top names? Far more than ever, per Redpoint’s latest data. In 2024, 31% of all VC capital went into just 20 deals. A record. From 2020-2022, the top 20 deals were just 6%-8% of all VC capital.

Gaming 125
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How more tools and tactics hurt marketing performance

Martech

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics.

GTM 64
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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I Compared, Tested & Picked: 6 Best Procure-to-Pay Software

G2

I tested the 6 best procure-to-pay software solutions. Read my review to find the perfect tool for optimizing spend management and supplier collaboration.

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Dear SaaStr: I Have No Co-Founder. What Should I Do?

SaaStr

Dear SaaStr: I Have No Co-Founder. What Should I Do? Thats okayplenty of successful startups have been built by solo founders. Im investing in fact at SaaStr Fund in a solo founder right now. But Ill be honest: its harder. Most of us need someone to share the burden, especially in the early days when youre doing everything yourself. Without a co-founder, youll need to be strategic about how you build your team and find ways to replicate the benefits a co-founder would bring.

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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

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5 Cool Things to Try in Your Developer Edition Org

Salesforce

Getting hands-on is one of the best ways to learn about new Salesforce products and features and what better way than taking a spin in a Developer Edition (DE) org ? Developer Edition orgs are a free, full-featured version of Enterprise Edition where you can experiment and iterate without worrying about impacting your production org or running up a bill.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten