SaaStr

MARCH 18, 2025

“I thought I had 60 days to get the value proposition right. In the end, we had roughly 4.” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). And it’s even more impressive than that.

57

57

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world including Amplitude, Snowflake and Qualtrics.

56

56

SaaStr

MARCH 18, 2025

I dont claim to be an expert on email deliverability and spam. But I know a tiny bit. We send well over 1,000,000 emails a week in our SaaStr newsletter. And when I used to run Adobe Sign / EchoSign, I spent a huge amount of time worrying about deliverability. E-signatures, after all, are primarily an e-mail driven exchange. Even the tiniest issues in deliverability, we would hear about it fast.

57

57

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.

56

56

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

SaaStr

MARCH 18, 2025

3 top VCs gathered at SaaStr Annual to do a deep dive on AI in B2B today, from what customers really want in the enterprise to what VCs are funding: Karen Paige , General Partner at B Capital Rudina Seseri , Managing Partner at Glasswing Ventures, which focuses on early-stage AI and Frontier Tech investments in Enterprise and cybersecurity markets 00:46.

Growth 57

Growth Government Customers Healthcare 57

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

52

52

Heinz Marketing

MARCH 18, 2025

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals. While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM. Personally, I love the idea, but the execution I see is often deeply flawed. So we come in to help with it. The scenarios are all nuanced and unique but they generally fall into one of 3 situations: Sometimes we come in to introduce ABM Sometimes we come in to where ABM was jus

52

52

Salesforce

MARCH 18, 2025

In the not-so distant past, CIOs were primarily responsible for maintaining IT infrastructure and ensuring systems ran smoothly. However, digital transformation over the past decade and the recent explosion of AI have dramatically expanded their roles. Today, CIOs, CISOs, and other IT leaders find themselves as central players in driving their businesses forward.

52

52

G2

MARCH 18, 2025

Im not a lawyer, but I know that running a law firm isnt just about winning cases. Its about keeping everything organized behind the scenes. And from what Ive seen, legal case management software can make or break that process.

Legal 52

Legal Process 52

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone.

Campaign 52

Campaign Pipeline Trust Retail 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

G2

MARCH 18, 2025

I explored the 8 best customer data software to evaluate how to run personalized marketing campaigns and gather customer data across all channels in 2025.

Customers 52

Customers Campaign 52

Partners in Excellence

MARCH 18, 2025

As I participate or observe conversations, I count questions. If it’s between a buyer/seller, I count the number of open ended questions each person asks. It’s a quick checkpoint for the quality of conversation and engagement of each person in the conversation. I “disqualify” a lot of questions. Closed ended questions have limited utility in conversations–some are necessary, but typically it’s very few.

Conversion 48

Conversion Trust Product Sell 48

G2

MARCH 18, 2025

Check out my analysis of the 10 best sales engagement software to fasten your deal workflows, optimize sales pipelines and centralize sales operations.

Closing 52

Closing Pipeline Sales 52