Mon.Mar 17, 2025

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Your Marketing Channels Are Going to Get Disrupted by AI. Here’s How You Can Prepare.

Salesforce

How do you expect todays marketing channels to change with AI agents? Agents will be a boon for our industry. They will perform actions for companies and individuals that simplify many of the tasks that we do today by clicking and browsing on our own. They will also change the way consumers and brands engage. What will that mean for marketing? One thing is certain: your marketing channel strategy is going to be disrupted in a big way.

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I Tried The Best Marketing Analytics Tools: Here’s My Review

G2

Ive been working in content marketing for several years now, experimenting with everything from content strategy to email campaigns and social media. Each area has its own challenges, but one thing remains constant across all of them: data is everything.

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More consumers using genAI tools to research purchases: Adobe

Martech

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.

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The 7 Best Free Online Fax Services I Tried (2025)

G2

I searched for the best free online fax servicesno scams, no fees. Heres what actually works when you need to send a fax for free without a fax machine.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How are marketers using ChatGPT’s Operator function?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.

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Hiring Made Easy: I Tested and Reviewed the 8 Best ATS (2025)

G2

The more time Ive spent working alongside HR teams, the more I realize hiring is a lot like marketing. You need to attract the right audience (candidates), nurture them through a pipeline (interview process), and ultimately convert them into loyal brand advocates (employees).

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How more tools and tactics hurt marketing performance

Martech

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

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Will The Only Humans Left In Customer Support and Customer Success Be The Ones Selling You Something?

SaaStr

2025 is year that AI takes over all of support and customer success that isnt sales. This is how the 2 related but different categories are segmenting out. A lot of support is questions and problems from existing customers. Almost all of this is going to AI, as much as possible. And this trend is accelerating. Many are already seeing 40% or more of tickets resolved by AI in Intercom, Zendesk, Gorgias, Dialpad, Talkdesk, etc.

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5 email marketing tech essentials for 2025 success

Martech

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

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Dear SaaStr: I Have No Co-Founder. What Should I Do?

SaaStr

Dear SaaStr: I Have No Co-Founder. What Should I Do? Thats okayplenty of successful startups have been built by solo founders. Im investing in fact at SaaStr Fund in a solo founder right now. But Ill be honest: its harder. Most of us need someone to share the burden, especially in the early days when youre doing everything yourself. Without a co-founder, youll need to be strategic about how you build your team and find ways to replicate the benefits a co-founder would bring.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Navigate a New Era of Agentic Customer Engagement 

Salesforce

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

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I Tried Three Generative AI CRMs: Here Are My Thoughts

Hubspot

AI is becoming a core part of CRM systems. Considering the time-saving benefits, its unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. Ive already written an article on CRMs with AI , but I wanted to take my curiosity about AI and CRM one step further. So, in this article, Im focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more.

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20 Digital Marketing Courses for Startups

Salesforce

A strong online presence is more important now than ever before for startups or small and medium-sized businesses (SMBs). And digital marketing is what builds that presence. We all know that marketing can be a full-time job and can be daunting especially for new entrepreneurs. To help you get started, weve compiled a list of six free digital marketing courses that are tailored to the unique needs of startups.

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