Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. Phase 1: Auditing your GTM to find useful signals Think of your GTM audit like a home renovation. It’s too much for basic ABM to handle. How do you evolve your strategy?

GTM 96

GTM B2B Contact Campaign 96

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. We look at our pipeline activities, how many first meetings, how many demos, how many proposals, when are we going to close, what discounts are we providing. How many AEs/AMs……… ?

Customers 104

Customers GTM Conversion Meeting 104

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 75

GTM X-functional Start-ups Campaign 75

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Forrester’s research shows that 65% of marketing and sales professionals struggle with leadership misalignment, often due to communication gaps and lack of collaboration. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Advertiser: ZoomInfo

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful.

Sales

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

GTM 115

GTM B2B Drivers/motivators Legal 115

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. But data is more than just a tool it’s redefining marketing itself. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Drivers/motivators 118

Drivers/motivators Strategize B2B Growth 118

Advertiser: ZoomInfo

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Slow-moving compliance reviews. How can you speed it up?

Cold Call

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

Sell

Advertiser: ZoomInfo

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

GTM