Sat.Mar 15, 2025 - Fri.Mar 21, 2025

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The hard truth about what AI will do to GTM

Martech

Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now.

GTM 89
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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 79
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Top 10 Unexpected Learnings from Scaling Wiz From $0 to The First $100M ARR with founding CRO Colin Jones and Sam Blond

SaaStr

Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv. Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team.

GTM 76