Martech

JULY 28, 2021

Panasonic went on to host 33 virtual events in 2020, and with some uncertainty about the return of live events in the short term, they are embracing a hybrid approach. “We Changes had to be made on-the-fly in order to optimize campaigns in 2020, and moving forward. “We The event took place on Microsoft Teams. We knew the value.”.

B2B 109

B2B A/B testing B2C Entertainment 109

Salesforce

OCTOBER 7, 2021

You’ve heard this one before, but it bears repeating: 2020 was an unprecedented year. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. Traditional ecommerce success benchmarks may not be practical. Consumers spent $1.1 to boost conversion rates.

Retail 96

Retail A/B testing Angle Campaign 96

Salesforce

SEPTEMBER 16, 2021

How can brands get and hold their attention, particularly on mobile, with a mobile app experience that stands out? First, consider some statistics: 218 billion mobile apps were downloaded in 2020, up from 140.7 That’s why it’s so important that your mobile app experience stands out to capture and keep your audience’s attention.

A/B testing 98

A/B testing User Experience Customers Promote 98

ConversionXL

SEPTEMBER 3, 2021

To stand out, you need a strong user experience (more on this below) and brand differentiation. ASO helps you avoid sameness by: Becoming more discoverable for relevant keywords that users search for. The average app install cost per Facebook Ad in 2020 was $3.50. Lowering your customer acquisition costs (CAC).

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

JANUARY 9, 2020

After all, they are direct quotes from users of their tools, left on review site G2. How is this still the case in 2020? Customer expectations have risen to new heights, thanks to a wave of new B2C innovators that have disrupted entire industries by prioritizing user experience above all else. The general consensus?

A/B testing 60

A/B testing B2C Technology Technology 60

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

JULY 6, 2021

billion in 2020 and is expected to reach $603.5 LinkedIn also puts the end-user experience first. Experiment with different components of your campaigns to maximize clicks, engagement, and conversions. A/B testing. Industries known for high-priced products and businesses experiencing rapid growth also work.

CTR 129

CTR X-functional Campaign Price 129