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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

But, while a mobile app as a revenue generator can be quite lucrative, the low barrier to entry makes a successful launch all the more challenging. And then once you've launched, your work has only just begun. Here, let's explore how to conduct a successful launch, and how to ensure you can retain app users for the long-haul.

Launch 101
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How, When and Why to Launch a Second Product: A Deep Dive with Dharmesh Shah, CTO Hubspot

SaaStr

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake. 5) Suites vs. best-of-breed in 2020 … or is it really just multiple products?

Launch 105
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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. Udemy, the leading online learning marketplace, saw a 425% increase in student enrollments in late March 2020 compared to the previous month. What do you think?

Cold Call 242
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PepsiCo’s strategies for marketing via online games and esports

Martech

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Consumer packaged goods companies like PepsiCo have adapted by launching their own direct-to-consumer offerings. Traditional retail channels for brands have been disrupted by e-commerce.

Gaming 126
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This day in search marketing history: January 7

Search Engine Land

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 114
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 124
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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

It could be, for example, because a feature they launched was far more important than they thought it would be, etc. You may not have that magical sales person, but as a founder, you simply have to sell. You don’t have to be the World’s Best Salesperson to sell as a founder, you just have to try to sell.

Growth 120