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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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How One Entrepreneur Leveraged Fanatical Prospecting to Build His Business

Sales Gravy

Brian: Why I Started My Business I was in corporate life from the time I graduated college in 2000, all the way up until 2020, and the last four jobs that I had in the corporate world were inside sales and customer service. When I got my own digital camera, that kind of launched it for me. I was averse to it. I was averse to it.

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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Ecommerce exploded in 2020, with an estimated leap of 44% YoY in online spending. But what about smaller vendors? Read more here. Why we care.

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6 Brands That Used Social Media to Boost Their Subscriber List

Hubspot

During Holiday Season 2019, I received an email from Home Depot that promoted 25% off on select electrical tools. Skillshare , curated courses ranging in topic from animation to writing, launched their new visual identity in the beginning of 2020. Home Depot. Now, isn’t that a perfectly synced omnichannel marketing strategy?

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Keep doing what works.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Europe coming soon 2020: The new-ish Apple Maps has a range of improved features and content Will the Discover feed be Google’s next cash cow?