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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019.

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Big vendor risks: Friday’s daily brief

Martech

Ecommerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Qubit is looking to push the envelope by deploying the “neural networks” of deep learning, instantly to recognize and respond to customer behavior. It also recommends personalized content and triggers automated responses for abandonment recovery.

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This day in search marketing history: January 8

Search Engine Land

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products.

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This day in search marketing history: February 10

Search Engine Land

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? ” A Paid Search First?

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Europe coming soon 2020: The new-ish Apple Maps has a range of improved features and content Will the Discover feed be Google’s next cash cow?

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

In fact, by 2020 there will be 31 billion devices connected to the Internet of Things. By 2020, that number will swell to 193 million new devices per year. They predict the first fully autonomous ship will set sail by 2020. Heck, the entire city of Barcelona is made up of IoT devices. IoT Devices. Let’s find out. For Customers.