InsightSquared

DECEMBER 3, 2019

From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. Team alignment. Agile Methods. This is no easy feat given the natural tendency to silo.

Cross-sell 62

Cross-sell Teamwork Sales Gaming 62

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Outreach

OCTOBER 1, 2020

In short, they need to pick up the pace with go-to-market strategy during one of the toughest markets ever. Some tough questions go along with tackling those challenges: How do you motivate your go-to-market team every day during a time of constant uncertainty ?

Go To Market 66

Go To Market Drivers/motivators Technology Technology 66

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. Key Objective: Solidify market leadership by balancing competitive pricing with margin optimization.

Price 111

Price E-commerce Cross-sell Profit margin 111

Heinz Marketing

MARCH 25, 2020

Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, tool sets, dashboards, and strategies, but what’s often lost is arguably the most important part of any go-to-market plan: the customer experience. Addressing the overall lack of account-level insights.

Growth 70

Growth Cross-sell Territory Engineering 70

Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize 61

Strategize Account management Technology Technology 61

Hubspot

MAY 8, 2020

You can use the software to align marketing and sales goals, as well as align revenue operations. If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. Image Source. Price : Contact for pricing.

GTM 101

GTM Price Contact Campaign 101

Sales Hacker

DECEMBER 12, 2023

He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. Insight behind the story of founding a company during the 2020 pandemic. 28:04) Daniel’s journey starting YouShouldTalkTo, which began in 2020. (34:16)

GTM 110

GTM Finance Networking Growth 110

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. First up is the incredible growth in cloud multiples. Product-led Growth. Usage-based pricing.

E-commerce 113

E-commerce Construction Price Drivers/motivators 113

Sales Hacker

APRIL 23, 2024

Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS.

GTM 117

GTM Customers Go To Market CRM 117

Sales Hacker

APRIL 30, 2024

He’s been recognized as one of the Industry’s top “40 under 40” by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. 34:33 – Aligning multiple go-to-market motions across market segments. It’s flexible, scalable ABM built for you.

GTM 121

GTM Customers Contract Go To Market 121

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Okay, maybe closer to a whiplash. Let’s Talk!

Hospitality 66

Hospitality Angle Contract Appointment 66

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. Travis, 8 September 2020). October 23, 2020). October 23, 2020). More than 45 companies switched from competitive platforms to Highspot in 2020. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Chuck lives in the Bay Area with his wife and has two daughters, a junior at UCLA and a freshman at UC Santa Barbara. (14:00)

GTM 126

GTM B2B CRM Launch 126

Sales Hacker

DECEMBER 5, 2023

May started Writer in 2020. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world.

GTM 125

GTM Customers Finance Represent 125

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Martech

AUGUST 5, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Why we care.

Technology 108

Technology Technology Engineering Go To Market 108

SaaStr

NOVEMBER 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: When The Team Revolts 80% of IPOs Since 2020 Are “Broken” What Are Public SaaS Companies Taken Private At? Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge 2.

Pitch 110

Pitch Strategize Growth Go To Market 110

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. Literally, our plan for the year was to grow or plan for 2020 would be to grow more than 3X, which is great. Jasom Lemkin: Let me ask you an inside baseball question on that strategy of going in seed, which is very attractive.

X-functional 81

X-functional E-commerce Growth Retail 81

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. The tracks are laid. The train is in the station. All aboard! But don’t worry, it’s not leaving.

GTM 123

GTM Growth Campaign B2B 123

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM 120

GTM Launch Growth Networking 120

The Bridge Group

JANUARY 30, 2020

We’ve just released the 2020 SaaS AE Metrics Report. Median ACV quota rose from $625K in 2012 to $775K in 2020. The fact that quotas haven’t kept up with compensation raises flags as to how sustainable these go-to-market models are in the long run. This marks the 7th round of this research project.

Quota 36

Quota Represent Growth Go To Market 36

Martech

MARCH 14, 2023

SAP floated the platform in 2020 but retained a majority share. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Qualtrics describes itself as an online survey tool.

Launch 98

Launch Service Technology Technology 98

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment 38

Appointment Sales Prospecting Launch 38

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. Fast Forward To 2020 The pandemic happened. And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Everyone was stuck in place and online was the answer.

GTM 98

GTM Growth Up-sell Gaming 98

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 Currently, “99.9%

Government 98

Government Technology Technology Strategize 98

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020.

Sales 105

Sales Territory Technology Technology 105

SalesLoft

FEBRUARY 12, 2020

In this session, we’ll share how SalesLoft’s own Sales Ops and Sales Enablement teams worked together to create an effective framework to manage content, cadences, and workflow that improved our go-to-market sales strategy. Join us in San Francisco from March 9-11, 2020 for REV2020! Milena Kaul, Sales Director. Register now.

Pipeline 98

Pipeline Education Go To Market Meeting 98

Gong.io

JULY 28, 2020

You’ve decided to use Gong across more of your go-to-market teams, including sales development, product, and marketing teams. We’ve got big product plans for 2020 as we build more ways to help you grow your business and acquire more customers. . Product Features To Look Out For. – The Gong team.

Pipeline 77

Pipeline Up-sell Growth Product 77

Xant

MARCH 3, 2021

NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales? How do you fill in the pipeline gaps left after marketing has done its job? NEXT isn’t just any virtual conference.

GTM 94

GTM Pipeline Drivers/motivators Follow-up 94

SalesLoft

FEBRUARY 19, 2020

But how do you set a “Challenger” go-to-market strategy in motion? Join us in San Francisco from March 9-11, 2020 for REV2020! In the 10 years since this concept has become a standard in complex B2B sales. When you help the customers think differently about their business, you inspire action and close more revenue.

Inside sales 95

Inside sales Cold Call Territory Drivers/motivators 95

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Engage partners proactively once the sales team understands the value that a partner is going to bring. Prior to the pandemic, many companies knew which vertical channels were doing well, but COVID caused a change in territory planning overnight. Transparency, accountability, scalability.

Cross-sell 97

Cross-sell GTM Sales Territory 97

Martech

AUGUST 6, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Why we care.

Technology 108

Technology Technology Networking Engineering 108

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Martech

SEPTEMBER 23, 2022

At the end of 2020, Adobe acquired the work management platform Workfront. Among reasons, I could cite: Accelerating demands of go-to-market that require many components of projects to be underway simultaneously, rather than tackled serially. Get MarTech! In your inbox. Processing.Please wait. From Workfront to Figma.

Legal 98

Legal Represent Go To Market Customers 98

Sales Hacker

SEPTEMBER 1, 2022

Meet your go-to-market guru. Chris Asmar is a former customer success manager who departed Outreach in 2020. Your Outreach admin manages all the technical aspects of the Outreach platform: user access and permissions, backend configuration, system hygiene, and user issues. Outreach role 3: Engagement strategist.

GTM 107

GTM Contract CRM Meeting 107

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. You may also have implemented new technologies and capabilities during 2020.

E-commerce 90

E-commerce Territory Transportation B2C 90