Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

JANUARY 2, 2024

The only challenge with a free term is there’s nowhere else to go. Establishing Your GTM Strategy Looking back at 2020, most of Zendesk’s customer funnel came in organically through their website, some paid, and a small percentage through partnerships. Tailor a GTM Package for Investors to Share Learn the VC tech stack.

Growth 103

Growth GTM Start-ups Follow-up 103

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. Fast Forward To 2020 The pandemic happened. And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Everyone was stuck in place and online was the answer.

GTM 98

GTM Growth Up-sell Gaming 98

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 99

GTM Launch Growth Networking 99

Sales Hacker

SEPTEMBER 1, 2022

Meet your go-to-market guru. Titles you’re likely to see for this role include Sales Manager, Enablement Manager, and GTM Specialist. They have a firm grasp of GTM strategies, value propositions, and positioning, as well as familiarity with your company’s KPIs and workflows. Outreach role 3: Engagement strategist.

GTM 91

GTM Contract CRM Meeting 91

Xant

MARCH 3, 2021

NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales? How do you fill in the pipeline gaps left after marketing has done its job? NEXT isn’t just any virtual conference.

GTM 94

GTM Pipeline Drivers/motivators Follow-up 94

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 126

Pipeline GTM B2B Campaign 126

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Share The GTM Newsletter That’s it, that’s all.

GTM 75

GTM Real Estate Launch B2B 75

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice.

X-functional 98

X-functional GTM B2B Technology 98

SaaStr

MARCH 7, 2023

At the same time, many started the year with healthy balance sheets and used their 2020 learnings of scenario planning and applied them quickly. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. The Takeaway There’s only so much you can cut.

GTM 72

GTM Growth Profit margin Contract 72

SaaStr

NOVEMBER 19, 2023

Billion in ARR 80% of IPOs Since 2020 Are “Broken” The 5 Ways AI Will Transform Creativity with Adobe CSO Scott Belsky Before You Start as a VP — Please, Please, Please. Who Will Win the Go-To-Market AI Race? Do a 60-Day Plan. And Make Sure the CEO Agrees With It. with Stage 2 Capital Co-founder Mark Roberge 4.

GTM 72

GTM Pitch Strategize Growth 72

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Engage partners proactively once the sales team understands the value that a partner is going to bring. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. Analyze or re-map your target account identification prioritization.

Cross-sell 88

Cross-sell GTM Territory Sales 88

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

Gong.io

JANUARY 12, 2021

Meet Hannah Finn, Enterprise Implementation Manager at Gong since May of 2020. Fun facts: Hannah is a former collegiate soccer star (GO BULLDOGS) and — in case you missed it — her first name is a palindrome! “I As a Product Marketing Manager (PMM) since September of 2019, Elvis (err, Elvi) is well-versed in all things Gong.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. The Impacts of Marketing. In the meantime, make sure you sign up to receive the latest Ramp 2020 updates.

GTM 54

GTM Launch Go To Market Meeting 54

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies.

Cross-sell 104

Cross-sell Finance Strategize Technology 104

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. They began with 2,015 monthly downloads in September 2020.

Launch 96

Launch Product Non-Profits GTM 96

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Source: MV-Direct. Download: Orchestrated Outbound Checklist.

Campaign 63

Campaign Cold Call GTM Contact 63

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Amy Slater. Bridget Gleason.

Sales 136

Sales Start-ups Up-sell Cross-sell 136

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 80

Strategize Pitch Growth Networking 80

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. The tracks are laid. The train is in the station. All aboard! But don’t worry, it’s not leaving.

GTM 101

GTM Growth Campaign B2B 101

Sales Hacker

MARCH 15, 2022

He’s worked closely with C-level executives to refine their GTM hiring practices. In 2020, he was appointed CEO. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

GTM 97

GTM Technical Sales Quota Growth 97

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. Join us at SaaStr Annual 2020. We’re going to change things. We all know and could name several successful B2C and B2B companies.

B2B 59

B2B B2C Technology Technology 59

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights? I love it.

GTM 67

GTM Construction Up-sell Cross-sell 67