Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

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SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

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Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Take a look at what they’re creating. Goldcast.io

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SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. The Big Picture.

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Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

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ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

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SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. In a 2020 survey, 22% purchased software through a cloud marketplace versus 60% in 2021.

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SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

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Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. View the launch live demo on demand. Jaleh Resaei – Mutiny.

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Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” We launched a program a couple of years ago that we called ‘Customers for Life,’” he said. “We On the one hand, he explained, it was essential to offer customers what they want and need. We don’t play the short game.

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Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” “We launched a program a couple of years ago that we called ‘Customers for Life,'” he said. ” That doesn’t mean abandoning the mid-market or small businesses. . “We don’t play the short game.

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Government Gaming Start-ups User Experience 134

Search Engine Land

OCTOBER 1, 2024

What publications should I use to test product positioning for a new go-to-market strategy? How do I increase the brand search for a new product launch? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management.

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SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. With our Summer 2020 release, we are bringing sales content to life.” About Seismic. Media Contact.

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Miller Heiman Group

MAY 13, 2019

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. The report finds that what sales managers do today was the responsibility of sales directors two years ago.

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Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. And we’re just one example of many companies out there that are doing something totally different in their go-to-market motion. What we learned came as a big surprise.

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SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

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Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. Too often, transformative products launch, gain momentum, and fizzle out. Is sales enablement on your list of 2020 investments? Best of all, these insights are straight from the people who know best — real-world users.

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Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

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InsightSquared

DECEMBER 30, 2019

Whether you are in Sales, Marketing or RevOps—we believe the best is yet to come. We look forward to ringing in the new decade with you and reaching many more goals in 2020. Having a set of fundamental beliefs that guide why we do what we do and how we go about doing them is critical to driving the clarity of our function.

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Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

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InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. In the meantime, make sure you sign up to receive the latest Ramp 2020 updates.

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Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. In this instance, Company X may define their target audience as Marketing Managers, Rev Ops, Email Marketing titles, and a separate cadence for C-suite audiences, including CMOs and CEOs.

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Sales Hacker

MARCH 2, 2021

Lessons Michelle learned in 2020 [20:37]. Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. Lessons Michelle learned in 2020 [20:37]. There were a lot of small and medium-sized businesses that realized they needed to pivot to more digital-first go-to-market strategies.

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SaaStr

JULY 11, 2019

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? It’s the easiest … not easiest, but the fastest go-to-market and cheapest go-to-market a startup can get.

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Outreach

NOVEMBER 18, 2020

That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported. Think Past Launch. One of the biggest mistakes of change management is only planning a strategy up until launch. Show Permanency of the Change.

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SaaStr

JUNE 4, 2019

Join us at SaaStr Annual 2020. It’s pretty chronic actually in the value where we’re all excited about product development and it’s only in the dying days before launch that we’re like, “Oh s**t. Expect real-world examples from businesses that are listening and acting on a daily basis.

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SaaStr

APRIL 2, 2019

Join us for SaaStr Annual 2020. Now over the next couple of days, you’re going to hear some great talks about the founding story, and about that initial business success. I’m going to share with you successes and failures and my top lessons learned. Let’s talk a bit about go to market and how you sell that.

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SaaStr

MAY 27, 2020

Maybe you want to launch a business. We woke up February 2020 with a shock to the system and no idea what it would mean for our business. If you look at this graph, it simply plots out how many people filed in the weeks before 2016, 2017, 2018, 2019, 2020. Whereas the oil markets are down 66%. It all begins with an idea.

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SaaStr

OCTOBER 3, 2019

Join us at SaaStr Annual 2020. Doug Pepper | Marketing Director @Shasta Ventures. And I think we all think of companies like Facebook and Uber and others, and imagine that it must’ve been easy once they launched. So we launched with that, got about a hundred customers … I don’t think we got quite a million ARR.

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SaaStr

JUNE 11, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

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SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Your company: is launching a new product/service offering.

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SaaStr

APRIL 4, 2019

Join us for SaaStr Annual 2020. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So I’ll give you a flip perspective from a sales and marketing standpoint. Want to see more content like this session?

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SaaStr

JUNE 23, 2019

Join us at SaaStr Annual 2020. Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Join him as he shares his top lessons in building great teams.

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SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

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SaaStr

MARCH 19, 2019

Join us for SaaStr Annual 2020. Ceci Stallsmith – Director of Platform Marketing @ Slack. Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack.

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SaaStr

DECEMBER 26, 2019

Join us at SaaStr Annual 2020. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. We launched a year ago and we’re based in New York and the team is seven people today. Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup.

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Sales Hacker

AUGUST 18, 2020

But eventually, we got our feet on the ground, and over the course of about two and a half years, we launched offices in Dublin and Paris, Germany and Dubai, and scaled that business from zero to about 22 million in that two and a half year timeframe. And so that was really challenging. And so that’s kind of where we sit.

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