ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

JANUARY 16, 2020

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

Strategize 61

Strategize Technology Technology Account management 61

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. Travis, 8 September 2020). October 23, 2020). “Last year, we released industry-first, native product capabilities that are fundamentally changing how companies drive business outcomes.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. Product-led Growth. Then if we look at the top five public cloud companies.

E-commerce 107

E-commerce Construction Price Growth 107

Highspot

FEBRUARY 11, 2020

In the age of product-led growth, business-critical apps are no longer decided by executives behind closed doors. Rather, everyday users are driving organic growth, championing the platforms they love and catapulting these products into the spotlight. And as much as possible, use your own product. Focus on Ease of Use.

Product 72

Product Technology Technology User Experience 72

Heinz Marketing

MARCH 25, 2020

Sales and marketing leaders seeking to improve revenue generation typically start by examining their channel mixes, tool sets, dashboards, and strategies, but what’s often lost is arguably the most important part of any go-to-market plan: the customer experience. Addressing the overall lack of account-level insights.

Growth 65

Growth Cross-sell Territory Engineering 65

Sales Hacker

APRIL 23, 2024

Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS.

GTM 95

GTM Customers CRM Go To Market 95

Cience

APRIL 27, 2020

And in a more general business sense, it has been a whirlwind start to 2020. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Okay, maybe closer to a whiplash. Let’s Talk!

Hospitality 66

Hospitality Angle Contract Appointment 66

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

APRIL 30, 2024

He’s been recognized as one of the Industry’s top “40 under 40” by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. 34:33 – Aligning multiple go-to-market motions across market segments. It’s flexible, scalable ABM built for you.

GTM 101

GTM Customers Contract Go To Market 101

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

InsightSquared

FEBRUARY 10, 2020

10, 2020 – InsightSquared , the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer, and James Davison as Vice President of Products. That’s what we are here to solve,” James Davison , Vice President of Products. BOSTON — Feb. InsightSquared.

Product 12

Product B2B Growth Engineering 12

SaaStr

APRIL 1, 2023

The market continued to expand and grow into what it is today. Fast Forward To 2020 The pandemic happened. And there’s no going back once you’re “turned on.” 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Everyone was stuck in place and online was the answer.

GTM 98

GTM Growth Up-sell Gaming 98

InsightSquared

MARCH 23, 2021

There’s a lot to be excited about in our Q1 Product Updates, including: Activity-by-Day, Extended Reporting for Custom Content Types, Goals for Everything, 120 Best Practice Dashboards and Expanded Conversational Intelligence. . The post Q1 Product Updates: Inspect, Predict, Validate and Coach appeared first on InsightSquared.

Product 62

Product Retail Pipeline Contract 62

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. For brands, that means it’s still the place to launch products and connect with customers. Using data signals for brand-building.

Launch 119

Launch E-commerce Transportation Retail 119

Gong.io

JULY 28, 2020

You’ve decided to use Gong across more of your go-to-market teams, including sales development, product, and marketing teams. We’ve got big product plans for 2020 as we build more ways to help you grow your business and acquire more customers. . Product Features To Look Out For.

Pipeline 77

Pipeline Up-sell Growth Product 77

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. The total number of unique products…that a company buys on average, just in the first half of this year is higher than we’ve ever seen –– on average, 124 software products per company,” says Malko. .

Repeat business 115

Repeat business Growth Trust Product 115

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. In June 2020, they launched GPT3 — its first state-of-the-art large language model. years, going public, and even ringing the bell at NASDAQ. The reality was product market fit wasn’t quite there yet.

Growth 119

Growth Launch Territory Legal 119

SalesLoft

NOVEMBER 17, 2020

Today’s top-performing sales reps use data, intelligence, and productivity tools 30% more than average performers. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Sales engagement streamlines manual tasks, workflows, and data capture.

Sales 105

Sales Territory Technology Technology 105

SalesLoft

FEBRUARY 19, 2020

We’ll cover topics ranging from motivation and productivity to innovative tactics. But how do you set a “Challenger” go-to-market strategy in motion? Join us in San Francisco from March 9-11, 2020 for REV2020! Who Should Attend Revenue Methodology & Mastery Sessions? 3 Must-See Sessions. Register now.

Inside sales 95

Inside sales Cold Call Territory Drivers/motivators 95

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform. Magazine Best Workplaces of 2020 , Inc. ’s

Appointment 38

Appointment Sales Launch Prospecting 38

Martech

AUGUST 5, 2021

is spent on implementation and ongoing services from marketing agencies and other local experts. Digital technology is a $220 billion market that is rapidly expanding and comes with its own set of challenges. Make sure your product catalog is available online. Focus on attracting product-qualified leads.

Pipeline 116

Pipeline CRM Customer Relationship Management Clients 116

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Another exciting trend is that more products are being bought than ever before. Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Go-to-market Partners released a report using G2 data.

Go To Market 97

Go To Market Follow-up Trust Up-sell 97

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle.

GTM 99

GTM Launch Growth Networking 99

The Bridge Group

JANUARY 30, 2020

We’ve just released the 2020 SaaS AE Metrics Report. Median ACV quota rose from $625K in 2012 to $775K in 2020. Clearly there is a divergence between productivity and compensation. The fact that quotas haven’t kept up with compensation raises flags as to how sustainable these go-to-market models are in the long run.

Quota 36

Quota Represent Growth Go To Market 36

Martech

FEBRUARY 10, 2022

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. There is an increasing number of channels that we go to market through.”

Technology 122

Technology Technology Trust Presentation 122

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io

B2C 119

B2C Launch B2B Prospecting 119

Xant

MARCH 3, 2021

NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales? How do you fill in the pipeline gaps left after marketing has done its job? NEXT isn’t just any virtual conference.

GTM 94

GTM Pipeline Drivers/motivators Follow-up 94

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success. Hire a leader who will not only agree with you but someone you can disagree with in a respectful and productive way.

Trust 105

Trust Networking Growth Customers 105

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. And they are continuing to expand their production capabilities. Shifting from a product company to a solution provider: A 5-step program 1.

B2B 97

B2B Process Manufacturing Customers 97

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Join us for SaaStr Annual 2020. It’s very hard to track that I recommended a product to you.

Cold Call 22

Cold Call Trust Go To Market B2C 22

Martech

SEPTEMBER 23, 2022

At the end of 2020, Adobe acquired the work management platform Workfront. Among reasons, I could cite: Accelerating demands of go-to-market that require many components of projects to be underway simultaneously, rather than tackled serially. Get MarTech! In your inbox. Processing.Please wait. From Workfront to Figma.

Legal 98

Legal Represent Go To Market Customers 98

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Tie your deal to a corporate objective such as a digital transformation, or a cloud-first initiative, or a new product line. A product needs to be sticky for it to work, and the churn manageable. Analyze or re-map your target account identification prioritization.

Cross-sell 88

Cross-sell GTM Territory Sales 88

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? ” That doesn’t mean abandoning the mid-market or small businesses. . In your inbox.

Government 134

Government Gaming Start-ups User Experience 134

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” But at the same time there was a belief in the value of the products in the platform all working together. More than just marketing? One of Optimizely’s product announcements at Opticon last week was its Experiment Collaboration dashboard.

Government 124

Government Gaming Start-ups User Experience 124

SaaStr

DECEMBER 7, 2020

Gainsight – Build Products Your Customers Will Love with User Analytics and In-App Engagement. . We understand a lot is evolving when it comes to product best practices and product-led growth initiatives. At Gainsight, we are helping product leaders from companies of all sizes turbocharge their 2021 product strategy. .

Contract 71

Contract Growth Start-ups Closing 71