Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. Travis, 8 September 2020). October 23, 2020). October 23, 2020). More than 45 companies switched from competitive platforms to Highspot in 2020. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

NOVEMBER 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: When The Team Revolts 80% of IPOs Since 2020 Are “Broken” What Are Public SaaS Companies Taken Private At? SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 109

Pitch Strategize Growth Go To Market 109

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 Currently, “99.9%

Government 98

Government Technology Technology Strategize 98

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. In general, smaller companies, the channel partners, have their ear to the ground at strategic accounts and will know who is on a budget cut, budget freeze, their corporate objectives for 2021, and how a company offering will map to it. Strengthen Channel Partner Relationships.

Cross-sell 96

Cross-sell GTM Territory Sales 96

Martech

FEBRUARY 10, 2022

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. There is an increasing number of channels that we go to market through.”

Technology 110

Technology Technology Trust Presentation 110

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 97

B2B Process Manufacturing Customers 97

Xant

JUNE 16, 2021

In 2020, consumers notably valued experience over pricing. Operations need to not only define and strategize an effective process but execute and often adapt that process to ensure it is always working for the organization. There are several teams that work directly with sales—sales enablement, customer success, and marketing.

CRM 105

CRM Sales Territory B2B 105

SaaStr

NOVEMBER 19, 2023

Billion in ARR 80% of IPOs Since 2020 Are “Broken” The 5 Ways AI Will Transform Creativity with Adobe CSO Scott Belsky Before You Start as a VP — Please, Please, Please. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5. Who Will Win the Go-To-Market AI Race?

GTM 70

GTM Pitch Strategize Growth 70

Martech

JUNE 26, 2024

They don’t have huge teams or budgets, but they’ve learned how to strategically use their resources. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. The first is a young company that had a plan for event content strategy from the beginning.

B2C 108

B2C Launch B2B Prospecting 108

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. From that point forward through the rest of the sales cycle, outbound should be treated differently than all of their channels in the go-to-market stack. Outbound is very key and very core to how we go to market as a brand.

Pipeline 135

Pipeline Cold Call Sales Clients 135

criteria for success

APRIL 1, 2020

Upcoming Dates: Wednesday, April 1 2020 at 3 PM EST. Thursday, April 2 2020 at 3 PM EST. Wednesday, April 8 2020 at 10 AM EST and 3 PM EST. Click Here to Register. You need to know what you’re going to market with and why people should want to buy it. We want to hear how COVID-19 is affecting you and your business.

Sell 97

Sell Prospecting Up-sell Territory 97

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 85

GTM Pitch Up-sell Start-ups 85

Miller Heiman Group

MAY 13, 2019

CSO Insights Chief Research Officer Seleste Lunsford shared what’s driving the strongest sales results in today’s global markets in a preview of the 2019 World Class Sales Practices Study, which officially launches in June. The report finds that what sales managers do today was the responsibility of sales directors two years ago. What’s Next?

Technology 82

Technology Technology Pipeline Strategize 82

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

SaaStr

MARCH 7, 2023

At the same time, many started the year with healthy balance sheets and used their 2020 learnings of scenario planning and applied them quickly. Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway.

GTM 70

GTM Growth Profit margin Contract 70

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. Human-curated lead lists are built from scratch; it’s the best way that combines machine precision but with strategic-backed human decision making. Define Your Target Audience.

B2B 105

B2B Lead generation Contact CRM 105

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. Everyone is trying to figure out the go-to-market learning curve.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

Launch 52

Launch Go To Market High impact Pitch 52

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? How can we invest strategically? With an agile approach to enablement, your teams can quickly respond to everything from shifts in market dynamics to social trends.

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

Miller Heiman Group

AUGUST 19, 2019

As you decide how and where to invest your resources for 2020, think about what changes you want to make to improve performance at your sales organization. Finally, the report looks at the strategic alignment between marketing, sales and service in your organization. Ready to create your sales plan for 2020?

Quota 57

Quota Consult Strategize Start-ups 57

Highspot

OCTOBER 7, 2020

And now with new technology advancements, the enablement function has an opportunity to become an increasingly strategic partner to business leaders at companies of all industries and sizes. Marketing can land their go-to-market strategy. Our mission at Highspot is to transform the way millions of people work.

Strategize 52

Strategize Gaming Go To Market Service 52

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Jaleh Resaei – Mutiny. Prukalpa Sankar – Atlan.

GTM 77

GTM Real Estate Launch B2B 77

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

SEPTEMBER 21, 2020

And let’s apply that to this year, I think it’s easy to say, once we got into Q2 of 2020, a lot of precedents and benchmarks kind of went out the window. The Q2 sort of field marketing season really took a sharp left-hand turn. We’re going to talk more about 2020 changes and pivots. It was overnight.

Pipeline 114

Pipeline Sales Start-ups Clients 114

Sales Hacker

MARCH 22, 2022

We provide the tactical hands-on keyboard skillset to ensure that your Salesforce systems, HubSpot systems, and all associated technologies are running with the strategic blueprinting and frame working that you need to continue to scale and be most efficient as you achieve whatever goals you’re trying to in your business. I loved it.

Education 99

Education Consult Cold Call Start-ups 99

Heinz Marketing

NOVEMBER 30, 2020

This week’s show is called “ The Lost Art of Note Taking ” and our guest is Saro Zargarian , Senior Director of Go-To-Market Operations at Blueshift and creator of the SMART BOOK FIELD GUIDE. My focus has been in operations, go-to-market, sales coaching, sales management. Saro: Thanks again.

Pipeline 126

Pipeline Objectives and Key Results Sales Negotiate 126

SBI

SEPTEMBER 29, 2020

SAN DIEGO & MENLO PARK – [September 29, 2020]. Additional new strategic investors include Ameriprise Financial and EDBI. We are also thrilled to have Ameriprise Financial, a valued Seismic customer, expand their relationship with us as a strategic investor. Rowe Price.

Territory 38

Territory Finance Strategize Growth 38

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. Director, Sales Enablement and Strategic CRM Initiatives, Experian. With our Summer 2020 release, we are bringing sales content to life.” About Seismic.

Launch 26

Launch Commission Presentation High impact 26

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Personalize messaging and content in omni-channel marketing.

Customers 49

Customers Cross-sell B2B Strategize 49

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. “Amy has a passion for the art of strategic communication and.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

AUGUST 23, 2019

The common thread among these roles is that they are all part of the organization’s revenue engine — the go-to-market functions responsible for revenue growth. ” –Sales Enablement: Planning Assumptions 2020, August 2019. Terms Aside, the Goal is Strategic Growth. Sales Enablement Is a Hot Topic.

Strategize 40

Strategize Quota Growth Engineering 40

Gong.io

DECEMBER 16, 2019

These variances in go-to-market conversations and subteams is another important concept to consider when aligning your team. Easier said than done, and these insights reflect that it’s a major concern and focus for leaders in 2020. Aligning Operations and Sales. Listen now at gong.io/podcasts.

Growth 62

Growth Territory Referrals Start-ups 62