Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Highspot

SEPTEMBER 15, 2020

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. “Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. About Shift Technology. About Highspot.

Technology 52

Technology Technology Product Sales 52

Sales Hacker

APRIL 30, 2024

He’s been recognized as one of the Industry’s top “40 under 40” by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. 34:33 – Aligning multiple go-to-market motions across market segments. It’s flexible, scalable ABM built for you.

GTM 101

GTM Customers Contract Go To Market 101

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. Then if we look at the top five public cloud companies. Product-led Growth. Usage-based pricing.

E-commerce 107

E-commerce Construction Price Growth 107

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 122

Technology Technology Trust Presentation 122

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6

Government 98

Government Technology Technology Strategize 98

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. Your Team’s Skills.

Sales 105

Sales Territory Technology Technology 105

Sales Hacker

APRIL 23, 2024

Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS.

GTM 95

GTM Customers CRM Go To Market 95

Martech

AUGUST 6, 2021

When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Chris Wood. Evaluating tools? Read more here.

Technology 119

Technology Technology Networking Engineering 119

Cience

APRIL 27, 2020

For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. And in a more general business sense, it has been a whirlwind start to 2020. Nearly all B2B marketers use email to distribute content ( 93% to be exact ).

Hospitality 66

Hospitality Angle Contract Appointment 66

Martech

AUGUST 5, 2021

For every dollar a local business owner spends on technology and digital solutions, $2.50 is spent on implementation and ongoing services from marketing agencies and other local experts. Digital technology is a $220 billion market that is rapidly expanding and comes with its own set of challenges.

Pipeline 116

Pipeline CRM Customer Relationship Management Clients 116

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. She has also been named a LinkedIn Top Voice. That’s plenty, but far from all.

X-functional 98

X-functional GTM B2B Technology 98

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom.

Pipeline 133

Pipeline Cold Call Sales Clients 133

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 126

Pipeline GTM B2B Campaign 126

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 97

B2B Process Manufacturing Customers 97

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM 99

GTM Launch Growth Networking 99

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake.

Cross-sell 104

Cross-sell Finance Strategize Technology 104

Miller Heiman Group

MAY 13, 2019

Technology Shifts. This remains true as the fast pace of technology adoption impacts daily tasks at sales organizations more than ever before. Hamerschlag talked about how sales technology removes administrative tasks and increases the importance of having a structured, consistent sales process. Winning in an Age of Disruption.

Technology 82

Technology Technology Pipeline Strategize 82

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Post-COVID, we missed that instant feedback.

E-commerce 105

E-commerce CRM Retail Promote 105

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Engage partners proactively once the sales team understands the value that a partner is going to bring. Last, invest in technology when you need to. Analyze or re-map your target account identification prioritization. Transparency, accountability, scalability.

Cross-sell 88

Cross-sell GTM Territory Sales 88

SaaStr

JULY 15, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the role of the go to market for many companies. crosstalk 00:19:19] instead of 3X.

X-functional 72

X-functional E-commerce Growth Retail 72

Salesforce

OCTOBER 12, 2021

According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. Short answer: 2020 happened. Will heads of sales go the way of switchboard operators and become extinct? The CRO is thinking way ahead.

Gaming 98

Gaming Cross-sell Sales Finance 98

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study. Employees agree.

CRM 98

CRM Finance Customer Relationship Management Technology 98

criteria for success

APRIL 1, 2020

Upcoming Dates: Wednesday, April 1 2020 at 3 PM EST. Thursday, April 2 2020 at 3 PM EST. Wednesday, April 8 2020 at 10 AM EST and 3 PM EST. Click Here to Register. You need to know what you’re going to market with and why people should want to buy it. We want to hear how COVID-19 is affecting you and your business.

Sell 97

Sell Prospecting Up-sell Territory 97

Openview

NOVEMBER 17, 2020

17, 2020 – OpenView Venture Partners , a leading venture capital firm focused on business software, today announced the expansion of its investment team with the addition of Sanjiv Kalevar. Boston, MA – Nov. The firm is based in Boston and has $1.5 billion in total capital under management. For more information, please visit [link].

Growth 78

Growth Technology Technology Go To Market 78

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

Technology 39

Technology Technology Launch Prospecting 39

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. This holds true for software — we need technology that enhances, not inhibits, productivity. It’s essential that your user experience is seamless, even when the technology behind it is complex.

Product 72

Product Technology Technology User Experience 72

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. You may also have implemented new technologies and capabilities during 2020.

E-commerce 74

E-commerce Territory Transportation B2C 74

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. Let’s say you are looking for VPs of Technology in Northern California.

B2B 105

B2B Lead generation Contact CRM 105

Heinz Marketing

SEPTEMBER 6, 2021

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 100

Pipeline Sales Up-sell Government 100

Heinz Marketing

OCTOBER 5, 2020

Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. Ryan say of PFL “… we are a marketing technology company. But I guess that just kind of is on brand for 2020. You just get a feel for a place.

Pipeline 129

Pipeline Sales Contact Prospecting 129

Heinz Marketing

MARCH 29, 2021

Pretty crazy after the 29 month, 2020 that we faced last year. It was not a 29 month in 2020. Talk a little bit about what 2020 was like for you guys. I got reps that are used to going to someone’s office with a box of samples. The type of technologies and tools that they expect are different.

Pipeline 125

Pipeline Sales Gaming Up-sell 125

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. “Our number-one priority is to enable our customers’ success,” said Highspot CEO Robert Wahbe. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Join us for SaaStr Annual 2020. But a go to market advantage, business model advantage, that is much more sustainable.

Cold Call 22

Cold Call Trust Go To Market B2C 22

InsightSquared

DECEMBER 30, 2019

Whether you are in Sales, Marketing or RevOps—we believe the best is yet to come. We look forward to ringing in the new decade with you and reaching many more goals in 2020. Having a set of fundamental beliefs that guide why we do what we do and how we go about doing them is critical to driving the clarity of our function.

A/B testing 12

A/B testing Pipeline Engineering Represent 12

Gong.io

JANUARY 12, 2021

Meet Adarsh “Red” Reddy, a film & technology enthusiast, a USC alum, and a guy who boasts “500+” LinkedIn connections. Meet Hannah Finn, Enterprise Implementation Manager at Gong since May of 2020. Fun facts: Hannah is a former collegiate soccer star (GO BULLDOGS) and — in case you missed it — her first name is a palindrome! “I

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

Launch 52

Launch Go To Market High impact Pitch 52