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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Sales Models and Fundamentals. The Transparency Sale. The Challenger Sale. The New Solution Selling.

Sales 143
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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But that’s more the exception than the role of the go to market for many companies. Literally, our plan for the year was to grow or plan for 2020 would be to grow more than 3X, which is great. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X X and it’s not [inaudible 00:20:29].

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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Join us for SaaStr Annual 2020. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And then once you set it up, align the whole go to market around it. This is go to market fit.

Growth 102
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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

353: Keith Rabois (Paypal, Linkedin, Square) and SaaStr Founder Jason Lemkin talk about the landscape of SaaS & Cloud fundraising and valuation in 2020. But that’s more the exception than the rull of the go to market for many companies. Whatever your bar is, your bar is high but tripling, quadrupling going 2.5X

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide.

Growth 119