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CTV growth continues and 30-second ads remain dominant

Martech

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. Across the industry, overall CTV impressions are up 3X over Q2 2020. CTV impressions and share.

Growth 135
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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. The end result was a successful community launch that garnered over 2,000 users in only three months. Cumulatively, a branded user community is a critical milestone in a B2B SaaS company’s revenue growth.

Growth 122
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24 LinkedIn Stats That Marketers Need to Know in 2020

Hubspot

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. While the LinkedIn audience still skews towards career-minded professionals, the industries, interests, and demographics represented on the platform have become much broader since its launch.

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3 books every sales professional needs to read in 2020

PandaDoc

If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year. Empathetic sales, like marketing, is the answer to solving tough business challenges and growth.

Cold Call 121
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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

The State of Ecommerce in 2020. More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. Image Source.

Niche 100
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The Key To Unlocking Profitability and Growth in SaaS with Expensify’s COO Anu Muralidharan

SaaStr

How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. As an industry, we’ve assumed all profitability comes at the expense of growth, but that’s just not true. Can it have a meaningful impact?

Growth 119
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The 10 Most-Read Articles of 2020

ConversionXL

Learn how to optimize a search results page for more organic visibility in 2020 and beyond. Marketing and Growth Lessons for Uncertain Times. Bonus: The most-watched CXL lessons of 2020. The post The 10 Most-Read Articles of 2020 appeared first on CXL. On-SERP SEO: The Future of SEO. Uncertainty. Conclusion.