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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The Transparency Sale.

Sales 143
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5 Ways to Enter a Crowded Market. And 3+ Ways Not To.

SaaStr

— Jason BeKind Lemkin (@jasonlk) December 22, 2020. Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. Not just a tool that has a certain set of functionality. Yes, you can build that piece of functionality better.

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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. followers) X (Twitter): @julietrandall (2.5K

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

X-Axis: A range of skills from a focus on technology to creativity and arts. He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. A tipping point was reached in 2020. They are not mutually exclusive!

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A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)

SaaStr

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Join us for SaaStr Annual 2020. Awesome revenue growth on the X axis, awesome revenue retention on the Y.

Growth 102
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5 New Sales Metrics Every Sales Leader Should Be Thinking About

Salesforce

Before 2020, sales teams hummed on leads in pipe, one-off sales (digital and in-person), and pipeline velocity. To ensure predictable growth that offered customers digital-first, low-cost entry to products and services, businesses rolled out subscriptions. X 100 = 10% customer churn rate. The pandemic didn’t just disrupt sales.

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Why marketing operations leaders have become modernizers

Martech

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation. I’ll start with a playful quiz.