SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Launch a truly great second product. Launch a more valuable, new higher-end edition. At least take market share.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

MAY 22, 2023

The ad-free search engine launched less than two years ago. Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. The search engine was founded in 2019, but it wouldn’t be until June 2020 we first reported on the new search engine. ” Why we care.

Engineering 86

Engineering Launch Market share Product 86

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. . Google Gaining Ground In Smartphone, Browser Markets.

Engineering 86

Engineering Promote Campaign Represent 86

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. — Ankith Harathi (@ankithharathi) December 22, 2020.

Product 139

Product Customers Objectives and Key Results Launch 139

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

Engineering 88

Engineering Campaign Launch Represent 88

ConversionXL

JANUARY 18, 2022

Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Amazon’s booming ad business grew by 40% in 2019 2020: Amazon’s quarterly ad revenues surpassed $4 billion for the first time in Q4. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 79

Launch Legal Engineering Networking 79

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

FEBRUARY 9, 2023

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Hubspot

DECEMBER 17, 2020

The launch was an industry transformer, with established brands expanding their foundation color lineup in response. The marketing for Fenty Beauty Face products zooms in on the wide palette of available colors, and features models and influencers across the shade spectrum. November 28, 2020. Image source. SpottedAtMichaels ??:

Product 101

Product Retail Sports Campaign 101

Miller Heiman Group

MARCH 16, 2020

Additionally, we encourage you to join Korn Ferry consultants and experts for our seven-part learning series that launches next week on leading through and beyond COVID-19. We believe that 2020 is likely to be a year of two halves: the first half will be spent dealing with safety, containment, continuity and contingency planning.

Market share 65

Market share Represent Drivers/motivators Strategize 65

Search Engine Land

JANUARY 16, 2023

Google Search Console launches desktop page experience report. 2020: DuckDuckGo, anyone? Google’s Video Sites Gain Market Share. share of all videos viewed), 2.9 2020: Google desktop favicon search results study by Richard Falconer. 2013: 4 Trends That May Surprise Online Marketers In 2013 by Matt Lawson.

Engineering 81

Engineering Drivers/motivators Retail Conversion 81

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Why did entrepreneurs turn to Shopify to launch their start-ups and not one of the more widely used and cheaper platforms like Squarespace or WooCommerce? Market share. Take Shopify. Image source.

Trust 94

Trust Follow-up Campaign CRM 94

Hubspot

AUGUST 4, 2020

One aspect of virtually every co-marketing campaign you'll need is a shared landing page. Co-Marketing Shared Landing Page. For example, HubSpot's educational series, Adapt 2020, offers a variety of content but the campaign includes live events that happen weekly. Promote your content.

Campaign 101

Campaign Promote Legal Pitch 101

Search Engine Land

AUGUST 11, 2023

mid-2015 up until May 2020, when there was another sudden decline. Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). Seroundtable.com also fell victim to the Panda 4.1

Engineering 95

Engineering Follow-up Start-ups Niche 95

Salesforce

AUGUST 27, 2021

There was a 39% year-on-year increase in automotive watch time on YouTube in May 2020 alone. Now, online-only newcomers such as TrueCar and Carvana are gaining market share. When they recently launched the Taos model, they pre-sold 300 cars in seven minutes. More digital-first dealers are sure to follow.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. So when we launched Talkdesk in 2011 on stage. And in the same conference I launched Talkdesk. Transcript. I probably did.

Launch 108

Launch Technology Technology Up-sell 108

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. So we launched the company in February of 2008. We launched the company in 2008.

Closing 74

Closing Customers Niche Cross-sell 74

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. FULL TRANSCRIPT BELOW.

Launch 53

Launch Growth B2B Networking 53

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

Technology 92

Technology Technology Campaign Service 92

ConversionXL

DECEMBER 9, 2020

What were some of the biggest challenges in 2020? With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. We can’t say that in 2020.

Conversion 111

Conversion Represent Launch Promote 111

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

MARCH 9, 2023

Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground.

E-commerce 87

E-commerce Territory Engineering Networking 87

ConversionXL

JULY 10, 2019

Over time, statistics become less relevant; the links you earn in 2019 could go to another, more recent study in 2020. Share others’ research. An additional seven articles (13%) share other people’s research as infographics, statistical roundups, or text commentary. The main drawback of research studies? Why did it succeed?

Technique 125

Technique Promote Presentation Education 125

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software.

Networking 83

Networking Gaming Commission Engineering 83

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 90

Trust Objectives and Key Results Engineering Negotiate 90

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing 113

A/B testing Engineering Launch Drivers/motivators 113

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Big Google Partners program changes are coming: What you’ll need to qualify 2020: There were new requirements for agencies to achieve and maintain Google Partner status starting in June.

Objectives and Key Results 82

Objectives and Key Results Launch Engineering Commission 82

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. This Schwab product, they launched it and a month later they had $10 billion in assets under management. Ultimately driving that combine customer experience using the fact that the bank maybe has 50 million customers to distribute a smaller product and kind of sharing in the profit on the back end.

Finance 85

Finance X-functional Non-Profits Launch 85