Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

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PandaDoc

JANUARY 27, 2020

If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year. The post 3 books every sales professional needs to read in 2020 appeared first on Blog.

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SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly: By $100m ARR, you probably have to be multi-product to scale at top-tier rates. A new product is often the answer. #1.

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Hubspot

SEPTEMBER 23, 2020

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. HubSpot, 2020 ).

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Hubspot

AUGUST 24, 2020

The State of Ecommerce in 2020. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. There are more than 24 million ecommerce stores in the world as of early 2020, according to Kommando Tech. I’ll start by providing you with a snapshot of the ecommerce sector.

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Hubspot

JULY 28, 2020

In 2020, video is more important to consumers than ever before. According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. How Video Consumption is Changing in 2020.

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Entertainment Niche Education Price 101

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. In this article, I am going to tell you how you can equip yourself better for handling potential customers by creating a winning sales process for your startup in 2020. Your efforts are not just limited to finding the customers for your product or service.

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Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Get the daily newsletter digital marketers rely on.

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Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely.

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Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. They proudly display their impressive roster of logos, shiny product features & benefits, and competitive pricing options. WHEN : December 9–13, 2019. COST : Nada.

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ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

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Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

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Martech

JULY 15, 2021

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best products that are shown.

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ClickFunnels

JANUARY 27, 2022

billion between 2020 and 2024. Okay, well, how about this product?” More confused than ever, and now a little frustrated, Perry brought out his third and final product to pitch to them. I know that I can convince her that your company need to sell these products!” What other products/services do they use?

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Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

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Hubspot

SEPTEMBER 30, 2020

Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Full integrated shopping cart platform to sell your products. Their landing page editor is easy to use, but the product is also one of the most powerful and flexible I've tried out.

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SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Toby joined Bitly in 2020 as CEO, and they started to lean in and push hard into the PLG motion.

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Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM.

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Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. You be the judge!

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Gong.io

AUGUST 31, 2021

There might be no better example of polarizing branding though than the standout social app of 2020, Clubhouse, which launched with an exclusive network of individuals and changed the icon of their app to different influential voices at a moment’s notice. . Polarizing Product. You have to be “professional.”.

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Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The new try-on experience will replace the ad product image in eligible Shopping ads.

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ClickFunnels

JUNE 18, 2021

A sales funnel is the journey that a person takes from first hearing about your product to purchasing that product and subsequent products. You get that person interested in your products or services. You persuade that person to purchase your products or services. Adam Enfroy launched his blog in January 2019.

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KO Advantage Group

MARCH 8, 2021

For the something I would like to celebrate launching our Caller Verify product: Caller Verify Solution - YouTube ”. I'm filled with gratitude for the successes I enjoyed in 2020. It's no surprise to me that the disconnection we felt in 2020 led leaders and business owners to storytelling.

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SaaStr

OCTOBER 11, 2020

#1: “On Launching a Second Product with Dharmesh Shah, CTO / Co-Founder Hubspot” An incredible catch-up session with Dharmesh from this week, #2: “Churn is dead. Long live Net Dollar Retention Rate with Dave Kellogg” A profoundly insightful session on churn from SaaStr Annual 2020 at Home. #3:

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ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. Udemy, the leading online learning marketplace, saw a 425% increase in student enrollments in late March 2020 compared to the previous month. Product aware — They know about your course and the problem they have.

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Hubspot

DECEMBER 10, 2020

But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. Why Facebook Launched Shops.

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Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. At its core, a user community is a digital space for software products where users can ask questions, share feedback and collaborate.

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Martech

JULY 19, 2022

Adobe’s 2020 acquisition of Workfront also addressed this growing need. Monday.com joined this group when it launched Monday Marketer earlier this year. “We The company understood that a marketer-focused product would help their customers meet a lot of challenges.

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Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Recently, competition has heated up even more.

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SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

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SaaStr

SEPTEMBER 7, 2024

Since 2020, Mangomint’s receptionists and front office labor has seen wages up +50%, and turnover increase 100%. Have to be multi-product to hit 110% NRR from SMBs. Mangomint has 3 distinct SKUs, and is soon launching a fourth. You have to have super high NPS to earn the right to sell them more products.

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Martech

SEPTEMBER 13, 2021

Most recently, they launched a suite of identity products including the TruAudience Data Marketplace and TruAudience Platform. TransUnion acquired Tru Optik, Signal Digital and TruSignal in 2019 and 2020.

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SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. — Jason BeKind Lemkin (@jasonlk) December 21, 2020. Build a clear model to $100m ARR, ideally $300m ARR, with the traction and product you do have. The second proof point is launching a product expansion for real. Just find that 1 VC that still believes.

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Martech

JANUARY 4, 2023

The new product, which will be available on January 11, promises deduplicated measurement across linear TV, CTV, mobile devices and desktop. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . The platform was originally announced in December 2020.

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Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

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ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.

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