ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. And a third key point was to learn about a subject I think about a lot, which is “When is the right time to add a new product?” It’s not just building the 1.0,

Product 142

Product Drivers/motivators CRM Launch 142

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. But it allowed existing Marketing customers to quickly test the Sales product.

Launch 105

Launch Product CRM Cross-sell 105

ConversionXL

FEBRUARY 24, 2021

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

Product 139

Product Customers Objectives and Key Results Launch 139

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Sports 113

Sports Gambling Entertainment Hospitality 113

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested.

Entertainment 101

Entertainment Gambling Price Campaign 101

PandaDoc

JANUARY 27, 2020

If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year. The post 3 books every sales professional needs to read in 2020 appeared first on Blog.

Cold Call 121

Cold Call Quota Sales Negotiate 121

Hubspot

SEPTEMBER 23, 2020

Although co-marketing can be incredibly beneficial to you and your partner's brands, it will still take time, planning, and coordination when it comes to finding a co-marketing partner and launching mutually beneficial campaigns. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. HubSpot, 2020 ).

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly: By $100m ARR, you probably have to be multi-product to scale at top-tier rates. A new product is often the answer. #1.

Product 121

Product Growth Up-sell Represent 121

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Amazon is still the space to launch brands despite intense competition. Read next: E-commerce everywhere. “We

Launch 108

Launch E-commerce Transportation Retail 108

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price 111

Price E-commerce Cross-sell Profit margin 111

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this. They proudly display their impressive roster of logos, shiny product features & benefits, and competitive pricing options. WHEN : December 9–13, 2019. COST : Nada.

Gaming 129

Gaming Objectives and Key Results Sales Up-sell 129

Search Engine Land

JULY 8, 2024

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. May 27, 2020: Google Search Console adds Core Web Vitals report. 14, 2022: Google Search Console launches new HTTPS report. Currently, Google only supports product snippets for pages with one product.

CTR 106

CTR User Experience UX Launch 106

Salesmate

MARCH 17, 2020

You are gearing up to launch your product’s sales process. In this article, I am going to tell you how you can equip yourself better for handling potential customers by creating a winning sales process for your startup in 2020. Your efforts are not just limited to finding the customers for your product or service.

Process 125

Process Objectives and Key Results CRM Sales 125

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Get the daily newsletter digital marketers rely on.

Launch 98

Launch Service Consult Technology 98

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Product 110

Product GTM Construction Launch 110

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Sports Campaign 101

Martech

JULY 15, 2021

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best products that are shown.

E-commerce 145

E-commerce Technique Launch Networking 145

Sales Pop!

AUGUST 17, 2021

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. When shopping, they only have to swipe their card again to pay for their products.

Technology 246

Technology Technology E-commerce Retail 246

ClickFunnels

JANUARY 27, 2022

billion between 2020 and 2024. Okay, well, how about this product?” More confused than ever, and now a little frustrated, Perry brought out his third and final product to pitch to them. I know that I can convince her that your company need to sell these products!” What other products/services do they use?

Launch 215

Launch Sales Up-sell Pitch 215

Hubspot

SEPTEMBER 30, 2020

Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond. Full integrated shopping cart platform to sell your products. Their landing page editor is easy to use, but the product is also one of the most powerful and flexible I've tried out.

A/B testing 101

A/B testing Price CRM Campaign 101

Gong.io

AUGUST 31, 2021

There might be no better example of polarizing branding though than the standout social app of 2020, Clubhouse, which launched with an exclusive network of individuals and changed the icon of their app to different influential voices at a moment’s notice. . Polarizing Product. You have to be “professional.”.

Product 118

Product Technology Technology Education 118

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. Toby joined Bitly in 2020 as CEO, and they started to lean in and push hard into the PLG motion.

User Experience 118

User Experience Launch Price Growth 118

Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The new try-on experience will replace the ad product image in eligible Shopping ads.

Promote 83

Promote Product Launch Engineering 83

ClickFunnels

JUNE 18, 2021

A sales funnel is the journey that a person takes from first hearing about your product to purchasing that product and subsequent products. You get that person interested in your products or services. You persuade that person to purchase your products or services. Adam Enfroy launched his blog in January 2019.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

KO Advantage Group

MARCH 8, 2021

For the something I would like to celebrate launching our Caller Verify product: Caller Verify Solution - YouTube ”. I'm filled with gratitude for the successes I enjoyed in 2020. It's no surprise to me that the disconnection we felt in 2020 led leaders and business owners to storytelling.

Launch 118

Launch Clients Promote Service 118

SaaStr

OCTOBER 22, 2021

It was born in the age of mobile, and from the moment it launched, everyone I knew started to use it to track their own expenses. Expense reports are the core product and growth engine, but moving money is the growth vector at scale, (which grew 2.5x Growth of only 10% in 2019 to 2020 — but then exploded!

Contract 129

Contract Launch Legal Growth 129

SaaStr

OCTOBER 11, 2020

#1: “On Launching a Second Product with Dharmesh Shah, CTO / Co-Founder Hubspot” An incredible catch-up session with Dharmesh from this week, #2: “Churn is dead. Long live Net Dollar Retention Rate with Dave Kellogg” A profoundly insightful session on churn from SaaStr Annual 2020 at Home. #3:

Engineering 104

Engineering Launch Growth Product 104

ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. Udemy, the leading online learning marketplace, saw a 425% increase in student enrollments in late March 2020 compared to the previous month. Product aware — They know about your course and the problem they have.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Hubspot

DECEMBER 10, 2020

But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. Why Facebook Launched Shops.

Launch 101

Launch Promote Follow-up Start-ups 101

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. That was more than a dozen a day. Stay connected with customers.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. ” 240 chose “Don’t show a page at all.” from accessing YouTube.

Negotiate 119

Negotiate Launch Electricity Networking 119

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. — Jason BeKind Lemkin (@jasonlk) December 21, 2020. Build a clear model to $100m ARR, ideally $300m ARR, with the traction and product you do have. The second proof point is launching a product expansion for real. Just find that 1 VC that still believes.

Launch 125

Launch Price Follow-up Market share 125

Sales Pop!

JUNE 14, 2024

Keep reading below if you’re an avid foodie or an aspiring entrepreneur looking to launch your startup one day. Chef Robotics Chef Robotics, a startup from San Francisco, California, was founded in 2019 to address the need for increased production in the food sector.

Agriculture 130

Agriculture Manufacturing Technology Technology 130

SaaStr

SEPTEMBER 7, 2024

Since 2020, Mangomint’s receptionists and front office labor has seen wages up +50%, and turnover increase 100%. Have to be multi-product to hit 110% NRR from SMBs. Mangomint has 3 distinct SKUs, and is soon launching a fourth. You have to have super high NPS to earn the right to sell them more products.

Commission 123

Commission Niche Launch Up-sell 123

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 115

Growth Launch Territory Legal 115

ConversionXL

MARCH 17, 2021

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Non-Profits Tradeshows Campaign 150