Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 91

Engineering Non-Profits Electricity Networking 91

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Just how big is the market size of the fintech industry? AI in fintech market.

E-commerce 113

E-commerce B2C Finance Referrals 113

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 85

Launch Engineering Gaming Territory 85

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

JANUARY 2, 2023

2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. . 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

Engineering 86

Engineering Promote Campaign Represent 86

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Amazon’s booming ad business grew by 40% in 2019 2020: Amazon’s quarterly ad revenues surpassed $4 billion for the first time in Q4. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. However, several third-party sources disagreed.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? ” A Paid Search First?

E-commerce 75

E-commerce Electricity Pharmaceutical Engineering 75

Search Engine Land

MARCH 2, 2023

Optimization score comes to Google Ads app 2020: Also, Dark mode. Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] 2020: Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation.

Launch 79

Launch Legal Engineering Networking 79

Hubspot

MARCH 11, 2020

By knowing this information, ideally you're able to correctly identify how each social network can help you achieve one subset of your overall marketing goals and reach your intended audience(s) on whichever platforms they prefer. Make use of an email marketing strategy. Optimize your content to get found.

Promote 97

Promote B2C Construction Networking 97

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. Short answer: 2020 happened. Silos evaporated as sales, marketing, and customer success had to come together as one to make decisions that would ensure survival. “We’re READ MORE: 5 Game-Changing Traits of Chief Revenue Officers.

Gaming 98

Gaming Cross-sell Sales Finance 98

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. Probably not. PPC automation is a massive topic.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

SaaStr

NOVEMBER 26, 2019

Join us at SaaStr Annual 2020. We ended up capturing 92% of this health care market share within the state of Michigan. To go from that to where I’m on the phone with CSOs or network engineers now and I hear them say, “I love you guys. Its customer base spans over 14,000 customers in over 100 countries.

Inside sales 115

Inside sales Sales Up-sell Pipeline 115

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. And you’re always up against an incumbent or competitor that has more market share. You can view the full video here.

Sales 98

Sales Up-sell Price Start-ups 98

Search Engine Land

JANUARY 25, 2023

In 2020 the number of gamers worldwide reached about 3.6 While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. You can also reach very specific audiences by advertising on certain game titles.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Lead Fuze

MARCH 1, 2022

It is a more general term that includes market share, growing talent, and brand relevance. Answer: 2020 happened. It is no longer enough just having sales, marketing, or customer success departments; they must work together. . “Growth” has a distinct definition compared to how it was defined ten years ago.

Finance 52

Finance Gaming Growth Pipeline 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. Sold five clinics our very first month and here we are today with close to 40% market share.

Closing 73

Closing Customers Niche Cross-sell 73

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Nobody ever build a social network for business on this scale. We told them we were going to build a B2B network that would connect every company in the world and they didn’t run screaming out of the room. Because, market share is really number one metric. FULL TRANSCRIPT BELOW.

Launch 53

Launch Growth B2B Networking 53

Cience

JANUARY 10, 2020

B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Julia Mankovskaya Digital Marketer, Daxx : “In 2018, 52% of all website traffic worldwide was generated through mobile. right from the start.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Julia Mankovskaya Digital Marketer, Daxx : “In 2018, 52% of all website traffic worldwide was generated through mobile. right from the start.

B2B 52

B2B B2C Retail Clients 52

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

Technology 92

Technology Technology Campaign Service 92

ConversionXL

NOVEMBER 12, 2020

The claim that 50% of people check their email first thing when they wake up was first shared in a May/June 2014 issue of MotherJones and continues to be cited in prominent marketing statistic roundups (yes, even those “updated for 2020”). According to a 2014 study, still the only study on the topic as of November 2020…).

A/B testing 113

A/B testing Represent Construction Start-ups 113

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Negotiate 119

Negotiate Launch Electricity Networking 119

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

FEBRUARY 16, 2023

Microsoft introduces the Bing Network In 2016, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. The Bing Network was the result of a renegotiated search deal between Microsoft and Yahoo , which was originally a 10-year deal.

Networking 83

Networking Gaming Commission Engineering 83

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater.

Campaign 100

Campaign Launch Trust Networking 100

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 91

Non-Profits Strategize Trust Growth 91

Hubspot

OCTOBER 10, 2018

As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. eMarketer also predicts to see significant growth in video ad spend -- by 30% this year alone -- with Facebook currently accounting for 25% of the share.

Growth 78

Growth Market share Networking Follow-up 78

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Search Engine Land

FEBRUARY 12, 2023

Big Google Partners program changes are coming: What you’ll need to qualify 2020: There were new requirements for agencies to achieve and maintain Google Partner status starting in June. 2014: EU Commissioners were considering forcing additional discussions or preventing the settlement from becoming final. billion “core” searches.

Objectives and Key Results 82

Objectives and Key Results Launch Engineering Commission 82

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. ” So it really is this kind of network-driven acquisition model that starts with activation of developers. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem. Ari Levy | Sr.

Finance 85

Finance X-functional Non-Profits Launch 85

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Search Engine Land

JANUARY 24, 2023

The Department’s previous lawsuit, filed in October 2020 under the Trump Administration, accused Google of using its alleged monopoly power to eliminate competition for internet search through exclusionary agreements. That case is expected to go to trial in September. Google’s response. TikTok and other emerging platforms.

Advertising/ Marketing 86

Advertising/ Marketing Government Retail Market share 86