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The Lies Salespeople Tell Themselves About Clients Not Wanting to Meet in Person

Iannarino

A salesperson commented that he had not had a face-to-face meeting since 2020, even though he has asked for a face-to-face meeting. He suggests that buyers don’t “want the buddy act,” something that might suggest busy people no longer want a lot of rapport building before starting a meeting.

Meeting 204
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2020 in Retrospective

Heinz Marketing

My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world. This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. The benefits of 2020 have outweighed the problems, at least for me.

Territory 141
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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

We analyze anonymized B2B sales interactions from our product users, which includes everything captured by Gong’s Revenue Intelligence platform: web conference meetings, phone calls, and emails. Our 2020 data shows that it sends win rates up by 96% : You might notice that this is very close to the stat above regarding sellers’ use of video.

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B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck

Heinz Marketing

How to Run Marketing Team Meetings That Don’t Suck. Meetings can suck sometimes, but they certainly don’t have to. Digital marketing is bigger than ever thanks to the many changes of 2020, here’s some insight on how to succeed in this digital-centric environment. Great read from Corey Wainwright via HubSpot.

Meeting 130
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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

Google has admitted to quietly tweaking advertising auctions to meet revenue targets. In 2020, search ads earned the company more than $100 billion, according to Dischler. ” When quizzed about this email during the antitrust trial, Dischler said his team’s goal was “to get creative so we could meet our quota.”

Price 142
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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. SEPs provide core sales enablement functionality: automating manual tasks, scheduling meetings and follow-ups, setting up sequences, and more. Read More: The Forrester Wave : Sales Engagement, Q3 2020. What about you?

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Transforming meetings with StreamAlive’s visual chat experience

Martech

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Chat was a common component across video meeting platforms.

Meeting 119