KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. 20-minute meetings. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SBI

MARCH 13, 2020

In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Heinz Marketing

MARCH 23, 2021

With crisis comes creativity , a mantra largely embraced by the B2B events industry in 2020. Equipped with its own set of advantages and drawbacks, fully virtual events replaced in-person and on-site conferences, conventions and meetings. Last year was the year for virtual experiences.

B2B 85

B2B Presentation CRM Strategize 85

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant has added 36 new clients since January 2019, 10 of which joined in January 2020, including 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others.

Clients 20

Clients Tradeshows Growth Follow-up 20

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. I’m declaring 2020 to be the year of SalesTech.

Tradeshows 32

Tradeshows Technology Technology Quota 32

Salesmate

APRIL 15, 2021

P.S: Business Magazine has put us on the list of 52 Best Startup Companies to Watch Out For in 2020 . The ultimate goal to attend any networking event, conferences or tradeshow is to make new connections and pitch your product/service. Dear {first name}, It was a pleasure meeting you at [ Name of the event].

Prospecting 52

Prospecting Real Estate Tradeshows Follow-up 52

Heinz Marketing

APRIL 4, 2022

Dana : Just to share, these events convert from an initial meeting to pipeline at 92% for us, which is huge. It’s nearly every meeting we take converts. Kelly : I have to add, Dana does the very strategic job of planting people in different Zoom meeting rooms too so that also helps for breakouts. We’re not sure.

Pipeline 95

Pipeline Campaign Sales Follow-up 95

Cience

NOVEMBER 20, 2019

They value the unique opportunities that conferences and trade shows provide for networking, strengthening the brand, creating awareness, and meeting potential clients in the flesh. Not only do we participate in events, but we also help our clients leverage event sales meetings to full potential. Are events even a thing in 2019-2020?

Lead generation 40

Lead generation B2B Appointment Campaign 40

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s been years in the making, but it should be out by January 2020. There are so many resources to get information on your client prior to that first meeting. Alice Heiman. Founder & Chief Sales Operator of Alice Heiman LLC. How long have you been in sales? . To publish my book.

Sales 97

Sales Up-sell Start-ups Cross-sell 97

Veloxy

JUNE 27, 2022

Since 2020, salespeople have been battling COVID related sales restrictions, such as limited travel, lower response rates, and reduced budgets. As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. The below episode clip follows Marcus to Gander Outdoors, where he meets the founder of Smithfly.

Non-Profits 162

Non-Profits Cold Call Tradeshows Sales 162