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How to overcome bias in PPC for better ad performance

Search Engine Land

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Ad platforms heavily promote them and don’t require as much manual intervention. A big source of this mistrust is if someone learns one network, they may struggle to adapt to the rules of another network.

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Top 2 Takeaways from MozCon Virtual 2020

Heinz Marketing

After attending MozCon Virtual 2020 , I’m convinced virtual conferences are the future. Now that we’ve covered my opinion on virtual conferences, let’s dive into the best insights I took away from MozCon 2020. How to Promote your Content Like a Boss. Spend 80% of your time promoting, and only 20% creating. Comment below!

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How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Here are their five go-to tips. Set expectations!

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4 Tips to Build Your Digital Presence (& an Engaged Network) on LinkedIn

Sales Hacker

Cultivating your professional brand and amplifying your digital presence on LinkedIn is one of the most rewarding things you can do for your career in 2020. As a sales professional, the idea of building a trusted network in your industry isn’t new. Would they see me as a self-promoter or narcissist? The Benefits of LinkedIn.

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How Video Consumption is Changing in 2020 [New Research]

Hubspot

In 2020, video is more important to consumers than ever before. According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. How Video Consumption is Changing in 2020. Navigating Video in 2020.

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5 Online Business Marketing Ideas To Explode Your Revenue

ClickFunnels

Okay, so before you start promoting your online business, you need to understand this: In general, people don’t buy products the first time they hear about them, they need to learn more about the company before they feel confident enough to make the purchase. Then, start promoting your lead magnet , not your actual product.

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