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2020 in Retrospective

Heinz Marketing

This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price! Businesses are trying to connect on a personal level.

Territory 141
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The Top 10 SaaStr Posts of 2020

SaaStr

Ok the Best But Craziest Year Ever for SaaS isn’t quite over, but as it drives to a conclusion, we thought it would be worth looking back at top posts you may have missed in 2020. Let’s take a look at the Top 10 of 2020: 1. Additional Health & Safety Rules for 2020 SaaStr Annual. Slack was acquired for $28b.

Price 134
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80% of IPOs Since 2020 Are “Broken”

SaaStr

To me, the most jarring statistic was this one: 80% of IPOs since 2020 are trading below their IPO price, or “broken ”: So what, you might think? Pricing can fix this, and re-pricing in general is in process all across tech. The best can always IPO, it’s just a question of price. Buyer beware? All A+ companies.

Price 124
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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142
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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

For this report, we analyzed 12,282 sales opportunities from 2020 and looked specifically at video — how it’s used and its connection to win rates across SMB and enterprise sales cycles. Our 2020 data shows that it sends win rates up by 96% : You might notice that this is very close to the stat above regarding sellers’ use of video.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Interested in what our most popular episodes were last year?

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. Some key insights: According to Venture Scanner, in the past 16 months, Sales Engagement vendors have raised more than $250 million in venture investment, with $62 million of that in 2020 alone. Read More: The Forrester Wave : Sales Engagement, Q3 2020.