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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

I wasn’t thinking about the product or company accomplishments. I had assumed that the product and features were key differentiators, and I still think they are. But video was a differentiator that had nothing to do with the product. That left me feeling like I didn’t know his product as well either. He’s loving it! ).

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Interested in what our most popular episodes were last year?

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Your Product Has to Be Easier to Buy Than to Use

SaaStr

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well. And price it that way. Without drama.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. Some key insights: According to Venture Scanner, in the past 16 months, Sales Engagement vendors have raised more than $250 million in venture investment, with $62 million of that in 2020 alone. Read More: The Forrester Wave : Sales Engagement, Q3 2020.

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Product Innovation: How To Build Products Your Customers Love

ConversionXL

As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. In this article, I’ll share what product innovation is, why it matters, and how to build a company culture where innovation is the standard. . Image source ).

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3 books every sales professional needs to read in 2020

PandaDoc

If you’re looking to level up your sales career in 2020 but don’t know where to start, we suggest checking out one, two, or all three of the must-read books listed below to get you equal parts inspired and fired-up to crush your quotas this year. The post 3 books every sales professional needs to read in 2020 appeared first on Blog.

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