Remove 2020 Remove Price Remove Product
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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

Price 111
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 112
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How to manage SEO campaigns during economic downturns

Search Engine Land

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. prior to 2020. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn.

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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

I wasn’t thinking about the product or company accomplishments. I had assumed that the product and features were key differentiators, and I still think they are. But video was a differentiator that had nothing to do with the product. That left me feeling like I didn’t know his product as well either. He’s loving it! ).

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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142
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Your Product Has to Be Easier to Buy Than to Use

SaaStr

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well. And price it that way. Without drama.

Product 145
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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

Over the years, we’ve hosted hundreds of amazing guests on the SaaStr podcast and our roster in 2020 was no exception. Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. Interested in what our most popular episodes were last year?