Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. AI Product Finder and Subject Line Generator.

Launch 109

Launch Product Retail Campaign 109

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

Engineering 93

Engineering X-functional Real Estate Territory 93

Anthony Cole Training

FEBRUARY 27, 2020

In this blog, we discuss why prospects object when it comes down to buying time, and why we can't always blame the prospects in these situations. Overall, salespeople must ask better questions to help increase sales, build better relationships, and help uncover their prospect's compelling reasons to buy.

Prospecting 163

Prospecting Sales Conversion Consult 163

Martech

JULY 29, 2024

Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

Technology 137

Technology Technology Education Follow-up 137

Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Why does SAP care? Processing.

Retail 106

Retail Launch Territory Promote 106

SaaStr

DECEMBER 10, 2024

The days of pure top-down enterprise sales are over when it comes to technical products. While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done.

Engineering 115

Engineering Sell Technical Sales B2B 115

SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly: By $100m ARR, you probably have to be multi-product to scale at top-tier rates. A new product is often the answer. #1.

Product 123

Product Growth Up-sell Represent 123

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry.

Campaign 129

Campaign Launch Gaming Sports 129

ClickFunnels

SEPTEMBER 9, 2021

XX, 2021 — ClickFunnels, the global leader in online marketing and sales funnels, officially acquired software products Doodly, Toonly, Voomly, Talkia, and Automatic Script from Bryxen, Inc and formed a new company, Voomly LLC, to manage the products. ClickFunnels has ranked on the prestigious Inc.

Sell 264

Sell Product Service Customers 264

SaaStr

OCTOBER 16, 2024

Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. In the world of B2B / SaaS, simply implementing AI won’t suffice; it must enhance the product significantly. AI has become core to products like Zendesk rather than an experiment, and it’s quickly becoming table stakes. #2:

B2B 128

B2B Legal Cross-sell Growth 128

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Search Engine Land

JULY 25, 2024

prior to 2020. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. ” This may mean one or 10 Sitecore products in the DX stack, but connections to as many as other third-party vendor products as needed.

Product 111

Product Strategize Consult Technology 111

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price 111

Price E-commerce Cross-sell Profit margin 111

Salesforce

OCTOBER 1, 2024

billion in 2017 to $8 billion in 2020. There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. You can also think about expanding your assortment of product categories, like home decor. would spend a record $12.2 billion on candy.

Retail 105

Retail Promote Sales Follow-up 105

Anthony Cole Training

JANUARY 7, 2020

Welcome to our newest blog series titled, "2020: The Year For Sales Growth". These blog posts will specifically focus on helping you drive (and increase) sales in the new year.

Growth 169

Growth Sales Product Sell 169

Understanding the Sales Force

APRIL 27, 2020

We are in week 6 of lockdown, week 8 of voluntary work-from-home, while adapting, guiding and directing companies who still need to sell their products and services to generate revenue. For those who may read this after May 1, 2020, the following best practices are based on where we are as I write this on April 27, 2020.

Sales 165

Sales Sell Service Product 165

Martech

AUGUST 5, 2024

This negative association diminishes brand value and makes consumers wary of the advertised products or services. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User Experience 115

User Experience Trust Campaign Follow-up 115

SaaStr

JULY 7, 2023

The one I knew the best was the first to admit it: ”I didn’t really get to know the product until it was too late.” In 2020-2021, you could sell and market a product you only sort of knew. They never even really learned the product. A sales rep, a marketer, that doesn’t truly get the product today?

Product 105

Product Sales Up-sell Start-ups 105

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. of total revenue, down from a high of 11% in 2020 and 9.1% This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned. We could see that email marketing was our saving grace.

Promote 123

Promote Represent Technology Technology 123

Sales Pop!

AUGUST 2, 2021

Prior to 2020, the general theory was that only people that had computer-based jobs which required little to no personal interaction with colleagues or clients would be able to work remotely. Employers may have additional concerns such as maintaining the company culture, perceived losses in productivity, and issues with employee engagement.

Clients 246

Clients Strategize Consult Technology 246

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. . Email: Business email address Sign me up! Processing.

Retail 66

Retail Price Promote Growth 66

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely.

Launch 59

Launch User Experience Engineering Follow-up 59

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

CTR 106

CTR User Experience UX Launch 106

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Search Engine Land

MARCH 15, 2023

Product reviews update. As a reminder, the February 2023 product reviews update just finished rolling out, it started on Feb. Before that, we had the December 2020 core update , which was very big , bigger than the May 2020 core update , and that update was also big and broad and took a couple of weeks to fully roll out.

Engineering 143

Engineering Start-ups Product 143

Veloxy

APRIL 28, 2021

AI has been around for a while now, but its applications have been relatively low before the pandemic hit in 2020. Artificial intelligence in sales can increase selling hours by not only automating tasks, but also improving daily productivity and analyzing habits. 6: Achieve Higher Levels of Productivity.

Cross-sell 289

Cross-sell Sales Quota Up-sell 289

Understanding the Sales Force

JANUARY 18, 2021

Among all the product shortages we have experienced in the past ten months, there has been no shortage of crappy movies. One exception to the crappiness of 2020 movies is The Trial of the Chicago 7. This article is not a review of the movie but it was a terrific film and worth the time to watch it. Let's take a look!

Sales 155

Sales Product Consult Sell 155

Sales Pop!

APRIL 26, 2022

I asked Markku about the biggest changes in selling since March of 2020 and he shared, “In the last two years, the gap between successful and average sales organizations has widened as evidenced by our Excuse Index®.

Sell 246

Sell Finance Represent Legal 246

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. But in the interest of time, rapid sales team brainstorming events can be just as productive. How about your delivery assets – products, services, and people? Change happened. The Clement Stone quote applies.

Transportation 209

Transportation Real Estate Healthcare Government 209

Cerebral Selling

AUGUST 8, 2022

Since March 2020, the world has been in a state of constant change and uncertainty. And in times of crisis, two things can happen: Fear and distraction give way to diminished revenue production, quota attainment, and rash decisions to leave for greener pastures (which we know don’t often exist). The experience is the product.

Sales 220

Sales Contract Clients Quota 220

SaaStr

MARCH 21, 2023

But a lot of startups that sell nice-to-have products, especially in sales, are deeply struggling right now. So pseudo-SaaS products and other products with lower gross margins are commanding much lower valuations. So pseudo-SaaS products and other products with lower gross margins are commanding much lower valuations.

Up-sell 138

Up-sell Product Sell Sales 138

Martech

JUNE 14, 2023

have used AI for content production. have used AI for content production. 64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump.

Finance 137

Finance Price B2B Campaign 137

Martech

JULY 15, 2021

It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend next best products that are shown. E-commerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.

E-commerce 145

E-commerce Technique Launch Networking 145

Martech

AUGUST 17, 2021

But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Other products fell off the charts. How well did your marketing reflect these changing product dynamics?

Territory 145

Territory Government Campaign Education 145

SaaStr

AUGUST 30, 2021

Started 10 years ago as “Freshdesk” and a low-end / SMB helpdesk to rival Zendesk, Freshworks has since expanded its product footprint across IT management (Freshservice) and CRM (Freshsales) to a stunnning 49% growth rate at $350m in ARR. Both the F reshservice and Freshdesk product lines are well in excess of $100m ARR each.

Represent 144

Represent Growth CRM Start-ups 144