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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 113
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SAP to launch loyalty management solution for retailers

Martech

Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Metrics that track promotion performance, linked to financial systems to measure ROI. Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S.

Retail 106
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Make Halloween Sales Less Trick and More Treat This Year

Salesforce

billion in 2017 to $8 billion in 2020. There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items.

Retail 105
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If I could double your email revenue, would you listen to me?

Martech

That points to production shortfalls and a lack of data-informed messaging. of total revenue, down from a high of 11% in 2020 and 9.1% Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. The average marketing budget is 7.7%

Promote 123
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Why brands must bridge the knowledge gap in AI adoption

Martech

Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment. Read More: The Forrester Wave : Sales Engagement, Q3 2020. What’s the difference between sales enablement and Sales Engagement?

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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The new try-on experience will replace the ad product image in eligible Shopping ads.

Promote 83