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Listen….Still Listen

Sales Pop!

Back in 2020, I wrote an article on which I’m now doing an update based on fresh information that I’ve collected. Outside of discovering quite a few inactive email addresses and some sad news of some friends who have moved on, the feedback was perhaps not remarkably dissimilar to 2020. First, some background. Listen to understand.

Technique 234
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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

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Why brands must bridge the knowledge gap in AI adoption

Martech

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. Evaluate your technology needs and the questions to ask. If your role includes supporting sellers, then this in-depth sales enablement guide is for you! Keep remote onboarding and training engaging (including SKO).

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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

. — Janelle Teng (@NextBigTeng) September 2, 2020. And while we had to re-imagine the Annual as an At Home event for 2020, both Byron Deeter and Elliott Robinson of BVP were gracious enough to update the State of the Cloud 2020 to include their learnings of COVID-19’s impact on the market.

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

It’s the question that will help companies stand out as we put 2020 behind us. A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. will remain important pieces of the puzzle.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020?