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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth.

Trust 125
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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Accurate measurement and effective addressability are deeply rooted in consumer trust. This is a key moment to develop strong frameworks that can adapt to changing data and privacy needs.

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Bridging Buyer-Seller Gaps like It’s 2020

SaaStr

We know this because hundreds of them told us so in a joint study PandaDoc did with G2 in January of 2020. The results culminated in a comprehensive research report titled: 2020 The State of Deals Report. Surprisingly, our research suggests that sellers over-invest in building “trust” with buyers. Personalize Customer Journeys.

Trust 126
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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

The additional comfort—the trust —I had with the rep who used video motivated me to go through the ringer and get budget approval. (If For this report, we analyzed 12,282 sales opportunities from 2020 and looked specifically at video — how it’s used and its connection to win rates across SMB and enterprise sales cycles. Here’s how.

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Email deliverability: What you need to know

Martech

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. of consumers say they would either feel frustrated, lose trust, or unsubscribe as a result. The average bounce rate was 1.98%.

Price 117
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B2B Reads: Expectations Crushing Creativity, Remember 2020, and Lego Inspiration

Heinz Marketing

4 Paths To Building Buyer Trust Through Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers through education, experience, and training. How to Remember 2020. Amid the hope of 2021, if we close our minds to 2020, we will be doing ourselves a disservice.

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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done. If you over-promise them, they’re not going to trust you. Be Authentic : Technical buyers spot BS immediately.