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Why marketers must combat the hidden threat of MFA sites

Martech

MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. While these strategies help generate ad revenue, they compromise the user experience and heighten the likelihood that marketers might consider their site an MFA. The study found that: Only $0.36 going to ad-tech fees and $0.35

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The Salesforce User Experience (UX) Designer Certification

Salesforce

That’s why we’re enabling Trailblazers to add these much-needed design skills to their portfolio through the Salesforce Designer role on Trailhead — Salesforce’s free online learning platform — and the User Experience (UX) Designer certification. Get started with a free Trailhead account. SIGN UP FOR FREE.

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4 Marketing AI Predictions for 2020, According to Experts

Hubspot

To help you better understand where AI is going and how you could leverage it to build a competitive strategy in the future, I've used my research and professional experiences in the AI space to compile a list of four key trends to watch in the next year. 4 AI Predictions for 2020. Consumers are going to demand more personalization.

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Optimizely to acquire NetSpring, launches Personalization

Martech

Customizable algorithms that self-adjust to deliver relevant user experiences. The digital experience generated for each individual visit is optimized using machine learning to surface content based on visitor attributes. Faster page-load speeds with the digital experience enhanced before it reaches the user’s browser.

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The Major SEO Trends of 2020, According to HubSpot's Director of Acquisition

Hubspot

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Finally, write content to solve for users’ intent. Here’s how we did it.

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The Winning Sales Process for Your Startup in 2020

Salesmate

In this article, I am going to tell you how you can equip yourself better for handling potential customers by creating a winning sales process for your startup in 2020. I hope this article sheds some light on how you can create a winning sales process for your startup in 2020. Ask these questions to yourself. What is a Sales Process?

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2020: Outreach’s Year in Review

Outreach

In 2020, that’s exactly what we did. In 2020, Outreach…. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. Here are some of the awards Outreach won in 2020: Forbes Cloud 100 G2’s 2020 Best Product for Sales Inc.’s

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