SaaStr

SEPTEMBER 21, 2021

Active Campaign. Angel Launch. The post Who’s Coming to 2021 SaaStr Annual NEXT WEEK!! Acadian Software. Activant Capital. Active Capital. Active Prospect. Acuity Brands. Adams Street. Adaptive Pulse. Adorant Group. Advaita Capital. Advance Symbolics. Altametrics. Altos Ventures. Always Hired. Almain Bravura. Anomalytics.

Launch 128

Launch Networking Technology Technology 128

Sales Hacker

FEBRUARY 18, 2021

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. 9 sales conferences and events to attend in 2021. Unleash 2021. SaaStr Annual 2021. Unleash 2021.

B2B 129

B2B Sales Networking Price 129

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign.

Campaign 108

Campaign E-commerce Objectives and Key Results Profit margin 108

Martech

JANUARY 25, 2022

billion in 2021 to $22.2 That slowed in 2021, but it still grew faster than Instagram (18.3% Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8

Campaign 98

Campaign Niche Education Launch 98

Martech

JULY 26, 2022

Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest. It falls at the end of October, but marketers should be activating campaigns in July to take full advantage.

Campaign 103

Campaign Retail Promote Launch 103

Lead Fuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Highspot

NOVEMBER 3, 2021

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. Marketers can tie sales content and plays to the revenue they influence, providing greater visibility into the impact of marketing campaigns on business outcomes. SEATTLE, Nov.

Launch 98

Launch Government Represent CRM 98

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Real Estate 101

Real Estate Education Launch Entertainment 101

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

Campaign 98

Campaign B2B Strategic partnership Promote 98

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. When Google retired modified broad match in 2021, it also augmented the functionality of phrase match. In September 2021, Google launched data-driven attribution (DDA) for Google Ads.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . Allowing you to find those ‘needles in a haystack’ accounts so your campaigns can engage top prospects that matter the most, especially those in your blindspot.

Objectives and Key Results 88

Objectives and Key Results Pipeline Campaign B2B 88

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. In 2021 the industry is projected to reach a market size of $13.8 Influencer Marketing Hub team has conducted a survey of over 5,000 people for their “The State of Influencer Marketing 2021: Benchmark Report”. Continue reading…. What did they learn?

Product 148

Product Niche Launch Promote 148

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 110

Sports Non-Profits Launch Campaign 110

ClickFunnels

OCTOBER 24, 2021

Simply create a Facebook ad campaign, set a small daily budget, start running ads, then watch what happens. Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue? Is that ad campaign profitable – are you in the black after you deduct all expenses from your revenue?

Lead generation 246

Lead generation Real Estate Niche Promote 246

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can share a secure internal video, or live stream a product launch.

Pitch 101

Pitch Entertainment Campaign Prospecting 101

Hubspot

OCTOBER 2, 2018

dollars by 2021. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. How to Set Social Media Marketing Campaign Goals. When creating a social media marketing campaign, you should keep specific goals in mind to ensure your work is as effective as possible.

Campaign 78

Campaign Promote Follow-up Technique 78

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Martech

JULY 19, 2022

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. Monday.com joined this group when it launched Monday Marketer earlier this year. “We But as soon as that task is completed, it leads to another step, like distributing content on social media and executing the campaign.

Process 112

Process CRM Strategic planning Launch 112

Martech

JANUARY 24, 2022

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Marketing automation can help, though.

Campaign 101

Campaign Launch B2B Clients 101

ClickFunnels

OCTOBER 20, 2021

This one is straightforward: Once you have figured out how to profitably run ads to your lead generation funnel, start scaling that advertising campaign. Here’s our comprehensive guide on the subject: “How To Generate Leads From A Website In 2021 – Full Guide”. And launch your funnel! …in Just do it gradually. in just five days.

Lead generation 242

Lead generation Niche Promote Up-sell 242

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. has only been trained on data that existed prior to September 2021.

Campaign 127

Campaign Launch Represent Strategize 127

Salesforce

NOVEMBER 17, 2021

Celebrated the first Tuesday after Thanksgiving (November 30, 2021), Giving Tuesday has emerged as a date in the holiday calendar as pivotal as Black Friday and Cyber Monday. The 2021 holiday shopping season calls for 2021 strategies. It used to be the day that nonprofits launched their holiday campaigns.

Retail 98

Retail Launch Education Drivers/motivators 98

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 124

Gaming Launch Finance Campaign 124

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts.

Assembly Line 120

Assembly Line Launch Real Estate Electricity 120

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 138

Entertainment Sports Niche Networking 138

Martech

JANUARY 4, 2023

Software development nearly always takes longer than promised, so it’s foolish to read too much into delays around the launch of the modules for the platform. Dig deeper: Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers. The MRC suspended accreditation of Nielsen’s linear TV ratings in 2021.

Launch 107

Launch Campaign Clients Product 107

Martech

JANUARY 12, 2022

The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace.

Gaming 106

Gaming Launch Campaign Clients 106

Martech

AUGUST 23, 2022

platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types. The new capability adds linear TV to the other channels to streamline the media planning process, making it easier to optimize campaigns and report on campaign performance.

Campaign 97

Campaign Launch Process B2C 97

Hubspot

SEPTEMBER 4, 2024

Enables Personalized Customer Experiences According to a 2021 study by McKinsey & Company, 71% of customers demand personalization, and 76% get frustrated when it doesn’t happen. It offers a few add-ons for marketing and project management-related activities, such as its Campaigns , Web Visitors , and Projects add-ons.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 93

Launch Campaign Engineering Start-ups 93

Martech

JULY 13, 2021

The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I Sample of campaign setup options in Doceree.

Pharmaceutical 130

Pharmaceutical Healthcare Hospitality Campaign 130

Hubspot

JULY 12, 2021

But, in 2021, as people are more attached to their phones than ever before, we might be wrong about the strength of text message promotions. Below, we'll dive into the study's research, explain why some marketers might still want to consider SMS strategies, and note a few takeaways for an effective campaign. Image Source. Image Source.

Click Through Rate 101

Click Through Rate Promote Launch Contact 101

ClickFunnels

JUNE 24, 2021

Read our Keap review: “Keap Review For 2021 – Features, Pricing & More”. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. This campaign had a 56% open rate and a 9% positive reply rate. And launch your funnel! …in And it pays to be organized! Salesforce.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Martech

JUNE 7, 2022

Advertisers will be able to use these insights to create custom audiences for CTV and cross-channel campaigns. TransUnion launched their TruAudience suite of identity products in 2021. The audience segments are based on thousands of attributes based on the data. Why we care.

Launch 104

Launch Campaign Product Customers 104

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Customers 117

Customers Cold Call Territory Launch 117

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Historically, they have known that marketers needed support with cross-campaign attribution. Google Ads introduced data-driven attribution (DDA) in September 2021. Google Ads changed the functionality of exact match in 2021.

Campaign 100

Campaign Launch Trust Networking 100