Martech

JULY 26, 2022

Eighty percent of shoppers said they plan more “mini moments” throughout these holidays, creating new ways to celebrate, according to a study of consumers and successful marketing campaigns by visual discovery platform Pinterest. It falls at the end of October, but marketers should be activating campaigns in July to take full advantage.

Campaign 100

Campaign Retail Promote Launch 100

Sales Hacker

FEBRUARY 18, 2021

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. 9 sales conferences and events to attend in 2021. Unleash 2021. SaaStr Annual 2021. Unleash 2021.

B2B 110

B2B Sales Networking Price 110

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Highspot

NOVEMBER 3, 2021

Fall 2021 release delivers AI innovation across content and analytics, launches Highspot Spark Community. Marketers can tie sales content and plays to the revenue they influence, providing greater visibility into the impact of marketing campaigns on business outcomes. SEATTLE, Nov.

Launch 98

Launch Government Represent CRM 98

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign.

Campaign 97

Campaign E-commerce Objectives and Key Results Profit margin 97

Lead Fuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. Launch Campaigns- Once you understand the structure and risk factors of your target customer, your team will have the knowledge necessary to build a tailored campaign.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Search Engine Land

SEPTEMBER 30, 2024

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.

CTR 90

CTR Campaign Launch Represent 90

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 113

Retail Campaign Drivers/motivators Launch 113

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Real Estate 101

Real Estate Education Launch Entertainment 101

SaaStr

MARCH 31, 2021

It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. . Allowing you to find those ‘needles in a haystack’ accounts so your campaigns can engage top prospects that matter the most, especially those in your blindspot.

Objectives and Key Results 62

Objectives and Key Results Pipeline Campaign B2B 62

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 108

Sports Non-Profits Launch Campaign 108

Search Engine Land

JULY 19, 2023

Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of reporting. October 2022: Import Google PMAX campaigns not using Merchant Center – Microsoft changes its approach slightly by importing Google Max campaigns as DSA campaigns.

Launch 93

Launch Campaign Engineering Start-ups 93

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. billion 2022: Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2

Engineering 117

Engineering Click Through Rate Campaign Launch 117

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. has only been trained on data that existed prior to September 2021.

Campaign 126

Campaign Launch Represent Strategize 126

Martech

JANUARY 24, 2022

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Marketing automation can help, though.

Campaign 97

Campaign Launch B2B Clients 97

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Historically, they have known that marketers needed support with cross-campaign attribution. Google Ads introduced data-driven attribution (DDA) in September 2021. Google Ads changed the functionality of exact match in 2021.

Campaign 100

Campaign Trust Launch Networking 100

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can share a secure internal video, or live stream a product launch.

Pitch 101

Pitch Entertainment Campaign Prospecting 101

ClickFunnels

JUNE 30, 2021

We will also share the #1 launch mistake that you must avoid at all costs. In 2021 the industry is projected to reach a market size of $13.8 Influencer Marketing Hub team has conducted a survey of over 5,000 people for their “The State of Influencer Marketing 2021: Benchmark Report”. Continue reading…. What did they learn?

Product 148

Product Niche Launch Promote 148

Salesforce

NOVEMBER 17, 2021

Celebrated the first Tuesday after Thanksgiving (November 30, 2021), Giving Tuesday has emerged as a date in the holiday calendar as pivotal as Black Friday and Cyber Monday. The 2021 holiday shopping season calls for 2021 strategies. It used to be the day that nonprofits launched their holiday campaigns.

Retail 98

Retail Launch Education Strategize 98

Martech

JULY 19, 2022

Roughly 17% of businesses in the survey replaced them this year, up from 15% in 2021. Monday.com joined this group when it launched Monday Marketer earlier this year. “We But as soon as that task is completed, it leads to another step, like distributing content on social media and executing the campaign.

Process 104

Process CRM Strategic planning Launch 104

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 138

Entertainment Sports Niche Retail 138

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Customers 115

Customers Cold Call Territory Launch 115

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Launch 88

Launch Engineering Campaign Entertainment 88

Salesmate

JUNE 15, 2021

Campaign management – Are you running an email marketing campaign? Then you can manage the campaign with email tracking, which provides a report on email clicks and opens so you can analyze the performance. It’s the perfect marketing automation platform for automation email marketing campaigns. . Price – Free plan.

Referrals 52

Referrals Price Campaign CRM 52

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. For media buying, AI can optimize campaigns based on data, but marketers need to set objectives and budgets. Bumper ads for remarketing : Unskippable 6-second ads retargeted viewers who had previously engaged with the campaign.

Objectives and Key Results 98

Objectives and Key Results Territory Campaign Retail 98

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. This week, Walmart added easier self-service to its Walmart Connect offering.

Retail 96

Retail Networking Campaign Launch 96

Hubspot

OCTOBER 2, 2018

dollars by 2021. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere. How to Set Social Media Marketing Campaign Goals. When creating a social media marketing campaign, you should keep specific goals in mind to ensure your work is as effective as possible.

Campaign 78

Campaign Promote Follow-up Technique 78

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. Most businesses didn’t bother with segmented campaigns because it took too much time to parse the data by hand. What matters is the dollars and amount of revenue that the campaign drove.

E-commerce 106

E-commerce Product Customers Niche 106

Martech

AUGUST 23, 2022

platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types. The new capability adds linear TV to the other channels to streamline the media planning process, making it easier to optimize campaigns and report on campaign performance.

Campaign 84

Campaign Launch Process B2C 84

Martech

JANUARY 4, 2023

Software development nearly always takes longer than promised, so it’s foolish to read too much into delays around the launch of the modules for the platform. Dig deeper: Roku’s OneView launches Nielsen’s Digital Ad Ratings for streaming advertisers. The MRC suspended accreditation of Nielsen’s linear TV ratings in 2021.

Launch 94

Launch Campaign Clients Product 94

Search Engine Land

JANUARY 31, 2023

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager 2022: The portfolio feature automatically adjusted bidding across multiple campaigns to balance under- and over-performing campaigns that shared the same bidding strategy. But whether this is a long-term agreement was unclear.

Launch 87

Launch Non-Profits Engineering Networking 87

Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Is Apple About To Launch A Competitor To Google Street View? WordPress 5.9

Gambling 84

Gambling Launch Engineering Campaign 84

Martech

OCTOBER 3, 2023

This older consumer (by TikTok standards) was in-market for personal banking, so Dillon broke ground for the brand by launching a TikTok campaign to promote the bank’s mobile app. The campaign kicked off with a choreographed video featuring Derek Hough, who tosses his wallet off-camera before completing a fun dance routine.

Meeting 101

Meeting Customers Cold Call Territory 101

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Campaign 114

Campaign Represent Objectives and Key Results Growth 114

Martech

JANUARY 12, 2022

The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace.

Gaming 103

Gaming Launch Campaign Clients 103

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts.

Assembly Line 110

Assembly Line Launch Real Estate Electricity 110