Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Of those surveyed, 59% said expanding automation was a priority for 2021. Click here to download!

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Technology Technology Meeting A/B testing 111

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Sales Hacker

FEBRUARY 12, 2021

See what the top 10 platforms you should be looking at in 2021 are to make an informed decision for your business needs. Forecasting: This feature lets you see if your sales team is on target and you can use this data to inform future campaigns. 10 best enterprise CRM solutions for 2021. Marketing lists and quick campaigns.

CRM 118

CRM Territory Price E-commerce 118

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

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Campaign B2B Strategic partnership Promote 98

Lead Fuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! Cleanse Your Data- With technology evolving at a breakneck speed, it is critical to take all reasonable precautions to protect the precision and reliability of all your data. An ABM marketer’s objective is to provide content that is stage-specific.

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Appointment 98

Hubspot

APRIL 20, 2021

5 SEO Success Stories To Inspire Your 2021 Strategy. Over an eight-month campaign, Ironpaper helped Goddard gain 2,361 Google positions across various keywords relevant to their offerings. Between March and June of 2020, they saw 86K impressions, and January-March 2021 saw 1.1M. They’ve also seen an increase in leads.

Strategize 101

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Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told us. as well as the U.K., ” Get MarTech!

Technology 98

Technology Technology Retail UX 98

SalesHandy

JULY 30, 2021

Using SalesHandy one can send Mail Merge Campaigns from Gmail or Outlook or any other email service provider without decreasing their email domain reputation. Step 1: Create Your Email List Step 2: Create a campaign Step 3: Upload The List in CSV Format Step 4: Compose The Email Step 4: Send or Schedule The Email.

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SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Objectives and Key Results 86

Objectives and Key Results Pipeline Campaign B2B 86

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Buying lists is so 2021. Excessive voicemails and low response rate email campaigns are avoidable when their dialer is exclusively preloaded with qualified leads.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. When Google retired modified broad match in 2021, it also augmented the functionality of phrase match. In September 2021, Google launched data-driven attribution (DDA) for Google Ads.

Campaign 76

Campaign Launch Drivers/motivators Promote 76

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5

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Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Education 140

Education Strategize Technology Technology 140

SaaStr

JANUARY 19, 2021

We’re kicking off the 2021 SaaStr events schedule very soon with SaaStr University: Spring Semester on Wednesday, January 27th. . How To Raise Your Next Round: What Does it Take to Really Raise Capital in 2021 with Point Nine Capital Co-Founder and Partner, Christoph Janz. Sign up here and we’ll see you on Jan 27th.

Campaign 104

Campaign Engineering Technology Technology 104

Hubspot

FEBRUARY 17, 2021

feel about remote work in 2021, and whether remote work is just a current necessity — or the new long-term reality. If you're managing a remote team, you've likely come across some unique challenges regarding communication and technology. Let's explore how marketers across the U.S. Will employees return to the office?

Meeting 101

Meeting Growth Appointment Networking 101

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. More than three-quarters said they were expected to have achieved as much or more this year as in 2021. A low profile for ABM?

B2B 123

B2B Campaign Technology Technology 123

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 111

Sports Non-Profits Launch Campaign 111

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology.

E-commerce 141

E-commerce Technology Technology Retail 141

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Harmony across marketing campaigns. The answer is through a crafted combination of people, process, and technology.”. Image: Renegade.

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B2B Sales Contact Technology 145

Martech

JUNE 14, 2023

Not just in the technology, but in attitudes and usage. AI adoption slowed significantly from 2019 to 2021, things picked up again last year when AI adoption grew by nearly 250%. There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old.

Finance 137

Finance Price B2B Campaign 137

Martech

AUGUST 4, 2021

How can I get more results out of my email marketing campaign?”. Findings from the 2021 Martech Replacement Survey: How is marketing technology evolving? … and celebrate the creativity of your community at the 2021 Stackie Awards ! Am I delivering the best possible user experience?”. It’s all yours.

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User Experience Technique Technology Technology 111

Martech

AUGUST 25, 2022

Neustar was acquired by global information company TransUnion in 2021. Instead, they will be using the InfoSum Data Clean Room as a secure site where it compares and analyzes overlapping datasets with Neustar Unified Identity, which results in more targeted audiences which the advertiser can then use for omnichannel campaigns.

Campaign 113

Campaign Technology Technology Clients 113

Heinz Marketing

MARCH 2, 2022

Armed with more technology, more data, and more analytics capabilities. Well, there’s good news and then not so good news, at least according to the findings from our 2021-2022 Marketing Organization Value and Performance Management (MPM) Benchmark Study. Here we are in the next decade of the 2000s. Performance Management.

Objectives and Key Results 105

Objectives and Key Results Campaign Strategize Construction 105

SalesHandy

JULY 12, 2021

The technologically advanced world we live in today demands results to be achieved instantaneously. Even more so, with the rise of AI-powered technologies, AI chatbots are able to identify certain keywords and provide users with relevant information. Live chat software offers the functionality of prompt replies. Pricing Plan.

Price 98

Price CRM Customer Relationship Management Growth 98

Martech

JANUARY 24, 2022

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Marketing automation can help, though.

Campaign 101

Campaign Launch B2B Clients 101

Martech

JULY 22, 2022

Luckily, the technology and data that can help are becoming more accessible. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Tactics and technologies for marketing success. What technologies will help? Customizing content.

Customers 111

Customers Technology Technology Campaign 111

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

Retail 121

Retail Appointment Campaign Hospitality 121

Sales Pop!

JANUARY 21, 2022

from 2021). Such technologies help brands predict customer purchases, obtain customer data, learn from it, and use it to achieve certain business goals. This trend was also actively used in 2021, however, this year promises new opportunities. billion in 2022 (an increase of 21.3% And it’s just the beginning. Voice Search.

Niche 130

Niche UX Networking Campaign 130

Hubspot

FEBRUARY 23, 2021

When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Or, I could put the same $200K into an advertising campaign and maybe get a couple thousand leads over the course of the ad campaign. But once the campaign ends, so does my lead flow.".

Angle 101

Angle Promote Lead generation Strategic planning 101

Martech

AUGUST 17, 2021

Some products whose sales had previously chugged along reliably but unremarkably suddenly became hot sellers and prime candidates for email campaigns. Marketers who succeed now are best able to change gears quickly, from switching products in and out to pulling one campaign and replacing it with another.

Territory 145

Territory Government Campaign Education 145

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

Technology 121

Technology Technology E-commerce Campaign 121

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. ” IT upgrades.

E-commerce 135

E-commerce Retail Objectives and Key Results Promote 135

Martech

AUGUST 18, 2021

Hopefully everywhere, if you are working with the right marketing technology, and also have the marketing operations pros that can execute it. To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Tricia Gellman continues as CMO. Why we care. Quote of the day .

Technology 125

Technology Technology Campaign Launch 125

Martech

DECEMBER 8, 2021

The table is designed to give email marketers a roadmap for making email campaigns truly effective. Everyone working directly with email campaigns should have a solid understanding of the technical foundations. Due to new technologies and expanding markets, email marketers must have fresh content styles that meet them where they are.

Trust 117

Trust Technology Technology Follow-up 117

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Organizations are still re-training team members to handle new technology rather than bringing on new hires. Businesses are still switching from homegrown to commercial technologies. The 2021 MarTech Replacement Survey is here.

E-commerce 97

E-commerce CRM Technology Technology 97

Martech

JANUARY 9, 2023

Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021.

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B2B Campaign CRM Drivers/motivators 128