Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth 117

Growth Launch Territory Legal 117

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series. The Highlights.

CRM 40

CRM Pipeline Referrals Meeting 40

Sales Hacker

MARCH 30, 2021

Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. The Value Of CRM Integration [22:24]. Sam Jacobs: I’d be remiss not to tell you about Unleash 2021 on May 11th – 13th. It was my foundation for success in selling and going to market.

Sell 113

Sell CRM Appointment Up-sell 113

SaaStr

MARCH 6, 2023

The status quo approach of going to market and old-school selling methods will not be sufficient.” Up until 2015, CRM ruled king in sales. But a new competitor known as point solution would emerge to usurp CRM from its primary position. Sales organizations are becoming more agile, adept, and technology-enabled.

B2B 98

B2B Growth GTM CRM 98

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective.

GTM 88

GTM Construction Go To Market CRM 88

Sales Hacker

SEPTEMBER 1, 2022

Whatever their title, your admin is someone with a foot in both the technical and people worlds: They have a comprehensive understanding of CRM data syncing and hygiene, and also the ability to work with internal stakeholders on business needs. Meet your go-to-market guru. Outreach role 3: Engagement strategist.

GTM 109

GTM Contract CRM Meeting 109

Heinz Marketing

OCTOBER 5, 2020

Ryan say of PFL “… we are a marketing technology company. We have a SAS solution that coordinates tactile marketing, direct mail, dimensional mail with your digital marketing efforts. Nick Runyon: So PFL is a marketing technology company. We’re coming into Q4, 2021 planning.

Pipeline 132

Pipeline Sales Contact Prospecting 132

Salesforce

SEPTEMBER 27, 2021

In April 2021, when Coinbase went public, it became the largest crypto exchange in the United States with 68 million users. The integration was linked to Salesforce so when she created a quote in the CRM , she had the option to send it to a specific Slack channel for the Coinbase account.

Closing 98

Closing Contract Legal Cross-sell 98

InsightSquared

MARCH 12, 2021

With this integration, mid-market and enterprise customers can take their reporting to the next level and get even more value out of their HubSpot CRM. Align your complete go-to-market team around a uniform view to maximize your results. Say goodbye to poor sales visibility!

Sales 62

Sales Pipeline Trust CRM 62

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7%

Launch 64

Launch Government Sales Strategize 64

InsightSquared

JUNE 8, 2021

BOSTON — JUNE 8, 2021 — InsightSquared , a leader in revenue intelligence and forecasting, and RingLead , a leader in data orchestration and RevOps automation, today announced a strategic partnership providing customers a unified, accurate view into every prospect and customer, their activity and their influence—throughout the buyer’s journey. “By

Contact 62

Contact Strategic partnership Cross-sell Pipeline 62

Sales Hacker

SEPTEMBER 2, 2023

Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would.

GTM 97

GTM Negotiate Pipeline Contract 97

Martech

OCTOBER 31, 2022

That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T in 2021. . Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact. More marketing tasks are being automated requiring fewer people.

Technology 106

Technology Technology Growth Government 106

Heinz Marketing

FEBRUARY 8, 2021

We’ve been just saying account-based go-to-market, which I think for us is, even for companies that, quite frankly, I think your phrase and vision is better because it incorporates the whole customer experience. We’re not going to just be reaching out to people no matter what, any time, regardless of their interest.

Pipeline 119

Pipeline B2B Sales Objectives and Key Results 119

Hubspot

JUNE 8, 2021

using Zoom, Skype, email, and CRM). In 2021, the average base salary for an account manager. The average base salary for an account executive in 2021 is $57,000 , and commission can range from $4,000 to $51,000. Yet in 2021, Monster has seen month-over-month growth in sales job postings. Image Source. Image Source.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

APRIL 21, 2021

The marketing team ran a super successful campaign and generated hot leads. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership.

Finance 117

Finance Cross-sell GTM SQL 117

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The Case for Taking Your Business (& Sales Transactions) Online. After all, time is money in this field! Adapting to Customer Needs With the Right Products.

B2C 78

B2C Price B2B Sales 78

InsightSquared

APRIL 7, 2021

Integrate with call dialers, CRM software, or both to pull and store sales call information. The dashboards let me customize the views for key stakeholders across my go-to-market team.” Download the full G2 Spring 2021 Sales Analytics report to see why users named us a leader. ” Read The Full Report.

Pipeline 62

Pipeline Niche Sales CRM 62

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JULY 26, 2021

And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. I used to joke with you and your team about getting the bacon button in the CRM. We don’t know, but we’re just going to hopefully blast a bunch of stuff out.”

Pipeline 111

Pipeline Sales Prospecting Campaign 111

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Heinz Marketing

MARCH 29, 2021

Can’t believe it, almost 25% of 2021 already in the books. And you mentioned it being 25% of the way through 2021. But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do?

Pipeline 128

Pipeline Sales Gaming Up-sell 128

Salesforce

SEPTEMBER 19, 2023

Trait 2: Data-obsessed CROs own the go-to-market strategy. To answer these questions, many CROs turn to customer relationship management (CRM) software to bring every team — and every team’s data — together around the same customer view. They need to be confident and aggressive on one hand, steady and predictable on the other.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Highspot

NOVEMBER 14, 2022

According to a 2021 study by McKinsey & Company, 71% of buyers today expect to have a personalized experience. This can help you go to market faster and ensure messaging and execution is consistent. And by providing reps with the opportunity to create personalized content. PROTECT CUSTOMER DATA.

Objectives and Key Results 52

Objectives and Key Results Strategize Commission Clients 52

SBI

JULY 14, 2021

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. VANCOUVER, WASHINGTON – JULY 13, 2021. More than 20,000 global revenue teams trust ZoomInfo to power their go-to-market motions and drive efficient results. ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

Conversion 34

Conversion Legal Contact Finance 34

SBI

MAY 4, 2021

SAN FRANCISCO, CA – May 4, 2021. Demandbase, the B2B go-to-market leader, today announced the definitive agreement to acquire InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence. Demandbase is transforming the way B2B companies go-to-market.

B2B 29

B2B Contact Go To Market Technology 29

Heinz Marketing

DECEMBER 20, 2021

I think as marketers, we need to recognize that building culture is a part of our job. And communicating internally and creating consensus and educating the team about these principles of how we go to market and why building community is important, all of this is such a key part of our job. It should be for marketers.

Pipeline 75

Pipeline Sales B2B Follow-up 75

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. And they’ll just go and you need to give them a little bit of data. billion, sort of low end CRM. Rob Hanna (@SocialWealth): Jason, your SaaStr Scale 2021 resources on your website are awesome.

Price 109

Price Product Start-ups Niche 109

SaaStr

AUGUST 26, 2022

Jason Lemkin: Crossover funds can go where it’s greener. For a long time, until this boom, until the 2019-2021 boom, crossover funds would be very careful. You need your CRM, you need your ERP, you need your human capital management. I’m not even sure that’s the best metaphor now that we say it.

Quota 98

Quota Growth Product Closing 98

SaaStr

NOVEMBER 21, 2020

If you’re CRM, boom, Salesforce. So if you are in the modern world, 2021, you are going to market, as a brand manufacturer, as a retailer, as a distributor, any of these models, in a hundred different ways. So if you’re ERP, boom, Workday. If you’re e-commerce, boom, Demandware.

E-commerce 117

E-commerce Manufacturing X-functional Retail 117

Sales Hacker

APRIL 20, 2021

And before jumping into what you’re about to listen to, I’d be remiss not to tell you about Unleash 2021. You’ll learn new go-to-market strategies, get deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies.

Growth 104

Growth CRM Consult Start-ups 104

Salesforce

OCTOBER 6, 2021

Lindsay Crittendon : Headspace grew significantly through 2020 and 2021 and that is primarily driven by our commitment to our partners and making the world of our human resources (HR) partners as easy and seamless as possible. As Canva’s go-to-market strategy has grown and evolved over time, how have you adapted to those changes as a leader?

Growth 98

Growth Niche Manufacturing Retail 98

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. WHAT IS A SALES ENABLEMENT TOOL?

Government 52

Government GTM Sales Strategic partnership 52

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% Data-Driven Optimization: Leverage CRM and intent data to refine targeting, adjust messaging, and optimize campaign performance.

Growth 75

Growth B2B GTM Pipeline 75

Sales Hacker

DECEMBER 10, 2024

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth.

GTM 116

GTM Construction Up-sell Cross-sell 116