Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. This will foster a collaborative relationship between brands and customers.

Customers 144

Customers Retail Technology Technology 144

Iannarino

JANUARY 9, 2022

Any time spent in operations, accounting, or customer service is time stolen from sales. One of the reasons salespeople fail to reach their goals is because they spend their time in the wrong role, especially roles with responsibilities outside of sales.

Negotiate 167

Negotiate Intrinsic Clients Sales 167

ClickFunnels

SEPTEMBER 25, 2021

And we just shared it with a few thousand people at Funnel hacking Live 2021! …. Each section is uniquely designed for different parts of your team … sales, customer support, funnel builders, traffic analytics. platform has been designed to fit everything into one customer hub. The post Sneak Peek: Click Funnels 2.0

Start-ups 264

Start-ups Customers Sales 264

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. This is a trend we’ve been asking about every year since the study began in 2021 and it has dropped every single year.

Customers 120

Customers Trust Process B2C 120

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Customers 112

Customers Retail Campaign Trust 112

SaaStr

JULY 22, 2021

Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers. Even at $1B+ in ARR, 33% of HubSpot’s customers still come from word-of-mouth.

Referrals 143

Referrals Niche Customers Lead generation 143

Iannarino

JUNE 29, 2021

Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The prospective customer was buying the product or service, so the competition was between each competitor’s product lines. The competition was over trust and reputation.

Clients 335

Clients Price Service Technology 335

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customers 143

Customers Service Contact CRM 143

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 116

Trust Customers Real Estate Technology 116

Iannarino

JULY 30, 2021

Michel de Montaigne, in an essay titled “On Ancient Customs,” noted that most people use “their own manners and behavior” to set their standards, typically “within the limitations of the customs into which they were born.” As communication theorist Marshall McLuhan wrote long before email existed, “the medium is the message.”.

Technology 280

Technology Technology Clients Meeting 280

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 119

Customers Cold Call Territory Launch 119

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value. A stellar brand experienc e is essential for creating a long-term relationship that delivers value for you and your customers.

Customers 131

Customers Retail Cross-sell Campaign 131

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 112

Customers GTM Growth Clients 112

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Meeting 115

Meeting Customers Cold Call Territory 115

SaaStr

JANUARY 2, 2025

In 2021, everyone bought 100 new sales and revenue apps to keep the sales engine humming, along with large investments on the human side of RevOps, Customer Success, and more. Weve cut back customer success and rolled it into sales, instead of investing more there, in many cases. Unless it leverages AI.

Up-sell 132

Up-sell B2B Engineering Technology 132

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 121

Customers Networking UX Engineering 121

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

DECEMBER 27, 2021

This addition caps off a series of events upgrades Zoom has implemented throughout 2021. By the end of 2021, with Delta and Omicron variants surging, virtual and “always-on” remote-access experiences look much more like a permanent part of every event marketer’s toolkit.

Product 142

Product Presentation Technology Technology 142

ClickFunnels

JUNE 18, 2021

Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. 3 AI Sales Features that Customers Love. It has received recognition from G2 for High Performance , Customer Relationships , and Easiest to Do Business With.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

Iannarino

JULY 21, 2021

A championship football team from 1967 would have a very tough time even making the playoffs in 2021. The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.". The Game Moves on Without You. Over time, the way a game is played changes, sometimes dramatically.

Cold Call 261

Cold Call Cross-sell Gaming Clients 261

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. This is an excellent opportunity to see your customers, help your salespeople and observe how they are selling. Now is the time to get sales on track.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. ” The dual role provided clarity for customers. .”

GTM 92

GTM Customers Growth Sales 92

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. According to Google Trends , search volume for ABM peaked in August 2021 and almost halved in volume by November 2021.

Education 141

Education Strategize Technology Technology 141

ClickFunnels

OCTOBER 20, 2021

How To Build a Lead Generation Funnel Step #1: Create a Lead Magnet Step #2: Create a Landing Page For That Lead Magnet Step #3: Test Your Lead Generation Funnel With Paid Ads 3 Lead Generation Strategies for the Life Insurance Industry Want To Convert More Leads Into Paying Customers? What You Need To Know About Lead Generation. A webinar.

Lead generation 242

Lead generation Niche Promote Up-sell 242

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. 2 Beware Sales / Customer Success Reps who don’t want to visit customers in person.

Growth 125

Growth Start-ups Product Customers 125

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

Martech

JANUARY 3, 2024

While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 140

Entertainment Sports Niche Retail 140

SaaStr

DECEMBER 21, 2023

The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. It actually confidentially filed to IPO during the tail end of the 2021 Boom , but the boom ended too quickly, so the filing was quietly shelved. So there were barely any SaaS IPOs in 2022 or 2023. Fingers crossed.

Growth 126

Growth Service Customers 126

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

E-commerce 121

E-commerce Product Customers Niche 121

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. In 2021, just 10% of their revenue was from outside the U.S.

Non-Profits 132

Non-Profits Growth Engineering B2B 132

Martech

JUNE 14, 2023

Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. HubSpot 2023 ).

Finance 138

Finance Price B2B Campaign 138

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

Campaign 256

Campaign Product Niche Promote 256

Veloxy

JUNE 2, 2022

Despite having one hell of a year in 2021, a lot of technologies and processes still continue to roll out and build. Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams. Conclusion on The Impact of 5G.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

SaaStr

APRIL 17, 2024

So it’s been a long IPO drought since HashiCorp was the last IPO of the Boom Times in December 2021. New Customers Still Growing 22% at Scale. And $100k+ Customers Growing 45%. For me, Net New Customer Count has become the metric I obsess the most about at scale. My guess is they work well, but TBD.

Price 108

Price Growth Start-ups Customers 108