Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. This is a trend we’ve been asking about every year since the study began in 2021 and it has dropped every single year.

Customers 129

Customers Trust Process B2C 129

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Customers 122

Customers Retail Campaign Trust 122

ClickFunnels

SEPTEMBER 25, 2021

And we just shared it with a few thousand people at Funnel hacking Live 2021! …. Each section is uniquely designed for different parts of your team … sales, customer support, funnel builders, traffic analytics. platform has been designed to fit everything into one customer hub. The post Sneak Peek: Click Funnels 2.0

Start-ups 264

Start-ups Customers Sales 264

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 129

Customers GTM Growth Clients 129

Iannarino

JUNE 29, 2021

Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos. The prospective customer was buying the product or service, so the competition was between each competitor’s product lines. The competition was over trust and reputation.

Clients 343

Clients Price Technology Technology 343

Martech

JUNE 6, 2022

The main purpose of a customer data platform is to merge all your customer data into one place, where you can orchestrate online and offline campaigns based on customer attributes, transactions, or behavior. The idealistic goal of a CDP is to merge all your customer data, but the reality is that might not be worth the trouble.

Customers 137

Customers Campaign Start-ups Prospecting 137

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 130

Trust Customers Real Estate Technology 130

Iannarino

JULY 30, 2021

Michel de Montaigne, in an essay titled “On Ancient Customs,” noted that most people use “their own manners and behavior” to set their standards, typically “within the limitations of the customs into which they were born.” As communication theorist Marshall McLuhan wrote long before email existed, “the medium is the message.”.

Technology 303

Technology Technology Clients Meeting 303

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Customers 128

Customers Cold Call Territory Launch 128

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customers 143

Customers Service Contact CRM 143

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Meeting 127

Meeting Customers Cold Call Territory 127

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

FEBRUARY 28, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. Hyper-personalized email campaigns In 2021 and 2022, Petco built out a hyper-personalized email program that sent monthly “health reports” to pet parents in their CRM.

CRM 121

CRM Customers Campaign Retail 121

Martech

FEBRUARY 14, 2023

Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value. A stellar brand experienc e is essential for creating a long-term relationship that delivers value for you and your customers.

Customers 136

Customers Retail Cross-sell Campaign 136

Martech

JUNE 27, 2023

Provide customer service. What are your customers and prospects looking for? Andy Crestodina and Ascend2 conducted some useful research into this matter in 2021. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Sell, close.

B2B 124

B2B Customers Cross-sell Price 124

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Finance 124

Iannarino

JULY 21, 2021

A championship football team from 1967 would have a very tough time even making the playoffs in 2021. The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.". The Game Moves on Without You. Over time, the way a game is played changes, sometimes dramatically.

Cold Call 287

Cold Call Cross-sell Gaming Clients 287

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

ClickFunnels

JUNE 18, 2021

Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. 3 AI Sales Features that Customers Love. It has received recognition from G2 for High Performance , Customer Relationships , and Easiest to Do Business With.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Martech

JANUARY 3, 2024

While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 141

Entertainment Sports Niche Retail 141

ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

SaaStr

OCTOBER 29, 2024

So it’s been a sloooow time in SaaS IPOs since the boom times ended in December 2021. There have been just 3 SaaS IPOs since December 2021: Klaviyo OneStream Rubrik And all were strong ones, at $500m+ ARR or so, growing ~50% or so. its last round was led by Salesforce Ventures in 2021 at a stunning 2021 valuation of $21 Billion.

Contact 126

Contact Growth Market share Customers 126

SaaStr

APRIL 17, 2024

So it’s been a long IPO drought since HashiCorp was the last IPO of the Boom Times in December 2021. New Customers Still Growing 22% at Scale. And $100k+ Customers Growing 45%. For me, Net New Customer Count has become the metric I obsess the most about at scale. My guess is they work well, but TBD.

Price 121

Price Growth Start-ups Customers 121

SaaStr

JANUARY 3, 2024

NRR Remains Solid at 110%, But Down From 130% in 2021 NRR remains healthy, but down materially from the Go Go Days of 2021, when at $700m ARR, Elastic had 130% NRR. Elastic has seen continual growth in customer count, from 13,000 in 2021 to 20,700 at the end of 2023. 5 Interesting Learnings: #1. They Have 1,220 of Those.

Cross-sell 111

Cross-sell Growth Price Up-sell 111

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. This is an excellent opportunity to see your customers, help your salespeople and observe how they are selling. Now is the time to get sales on track.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. In 2021, just 10% of their revenue was from outside the U.S.

Non-Profits 139

Non-Profits Growth Engineering B2B 139

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. 2 Beware Sales / Customer Success Reps who don’t want to visit customers in person.

Growth 126

Growth Start-ups Product Customers 126

ClickFunnels

OCTOBER 20, 2021

How To Build a Lead Generation Funnel Step #1: Create a Lead Magnet Step #2: Create a Landing Page For That Lead Magnet Step #3: Test Your Lead Generation Funnel With Paid Ads 3 Lead Generation Strategies for the Life Insurance Industry Want To Convert More Leads Into Paying Customers? What You Need To Know About Lead Generation. A webinar.

Lead generation 242

Lead generation Niche Promote Up-sell 242

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023.

E-commerce 124

E-commerce Product Customers Niche 124

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

SaaStr

DECEMBER 21, 2023

The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. It actually confidentially filed to IPO during the tail end of the 2021 Boom , but the boom ended too quickly, so the filing was quietly shelved. So there were barely any SaaS IPOs in 2022 or 2023. Fingers crossed.

Growth 126

Growth Service Customers 126

Martech

JUNE 14, 2023

Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. HubSpot 2023 ).

Finance 140

Finance Price B2B Campaign 140

SaaStr

MAY 24, 2023

So it’s tougher out there for many of us, but many Cloud and SaaS leaders are still growing at epic rates, even if not quite at the torrid rates of 2021. 50k+ Customers (Their “Enterprise” Customers) Are Growing the Fastest, at 75%. Like Asana , Monday’s biggest customers are its fastest-growing segment.

Cross-sell 131

Cross-sell Represent CRM Growth 131

SaaStr

JULY 2, 2024

Compare that to the high in the manic zero interest rate environment of 2021 at 25.1 Software businesses, for the most part, require heads to grow a business through sales reps or customer support. Since the back half of 2021, this number has ticked higher and higher. During the second half of 2021, it was less than a year.

Non-Profits 122

Non-Profits Finance Growth Up-sell 122

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

Price 124

Price CRM Launch Follow-up 124

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? As a result, the company improved customer engagement leading to revenue growth.

Conversion 121

Conversion Objectives and Key Results Drivers/motivators Trust 121