SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 90

GTM Growth Consult Go To Market 90

Sales Hacker

JANUARY 21, 2021

Social media has created new channels for sales reps to conduct research on prospective customers, connect with leads, and build relationships. With so many businesses remaining remote well into 2021, LinkedIn Sales Navigator can be an incredibly powerful tool for anyone looking to master the art of social selling. 1,500 saved leads.

Territory 104

Territory Networking Sales Contact 104

Sales Hacker

JUNE 16, 2021

They’re all on board – marketing, sales, product, customer success, and executive leaders. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Customizing sales tools.

GTM 106

GTM Contract Quota CRM 106

SaaStr

MARCH 19, 2021

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Each of those, independently, are massive market cap drivers for their businesses as well. Is Cloud growth sustainable for the long term?

E-commerce 78

E-commerce Construction Price Drivers/motivators 78

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? Make it Easier for Customers to Grow With You: Get creative if your sales have been stuck. The intent being to make it an easy start for customers, and remove red tape that occurs, especially when making large decisions. Key Considerations from 2020: Look at the data.

Cross-sell 65

Cross-sell GTM Territory Sales 65

SaaStr

DECEMBER 1, 2021

With two weeks left to go until SaaStr Scale 2021, we’re looking at an incredible speaker line-up this year. Anne Raimondi, COO @ Asana and Amanda Kleha, Chief Customer Officer @ Figma. They have almost 2,500 customers in segments like fashion, luxury, electronics, etc. ” Sid Sijbrandij, CEO @ Gitlab.

Growth 79

Growth Go To Market Closing Customers 79

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different.

Sell 85

Sell Territory Quota Up-sell 85

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1.

GTM 88

GTM Customers Growth Sales 88

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. Marketo changed marketing 10 years ago.

Growth 129

Growth Strategize Sales Contact 129

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Account-based marketing: A snapshot.

B2B 116

B2B GTM Technology Technology 116

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

The post How To Win Your Best Customers With Outbound Sales appeared first on Capterra. Win the best customers for your small business with these outbound sales tactics. Before diving deeper into how outbound sales can help you close more deals, let’s first understand who makes the best customer for your business.

Customers 94

Customers B2B Sales Pipeline 94

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. Currently, PayFit serves over 7,000 customers and shows no signs of slowing down. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Unhappy customers can kill your growth engine.

Go To Market 71

Go To Market GTM B2C Price 71

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. 2 Beware Sales / Customer Success Reps who don’t want to visit customers in person.

Growth 112

Growth Start-ups Product Customers 112

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. About InsightSquared.

CRM 62

CRM B2B Contract Growth 62

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 110

Pipeline Go To Market Cross-sell Sales 110

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 120

Growth Pharmaceutical B2C Construction 120

Sales Hacker

FEBRUARY 27, 2024

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04)

GTM 96

GTM Finance Pipeline Growth 96

SaaStr

DECEMBER 19, 2021

In 2021, We Minted 46 Unicorns a Month. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO Ann-Christel Graham. The RevTech Stack Playbook: Going from $1M to $100M with SalesLoft’s CMO Sydney Sloan. Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success.

Growth 19

Growth Go To Market Customers 19

Highspot

SEPTEMBER 20, 2021

To understand what a sales enablement platform really is, look to the Gartner definition of the market: “Gartner defines sales enablement platforms (SEPs) as tools that unite sales enablement functions and customer-facing sales execution. Go Unified or Go Home. What would one such enablement platform look like?

Sales 52

Sales Technology Technology Education 52

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021.

GTM 83

GTM Pipeline B2B Growth 83

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 49:30) One thing that is working for Leandra in go-to-market right now.

GTM 99

GTM Growth Sales Consult 99

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov. About Highspot.

Pitch 98

Pitch Sales Strategize Go To Market 98

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series.

CRM 40

CRM Pipeline Referrals Growth 40

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 84

Growth Go To Market Product Customers 84

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective.

GTM 88

GTM Construction Go To Market CRM 88

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 75

Growth Territory Referrals Customers 75

Martech

OCTOBER 18, 2022

Adidas began their metaverse journey in February of 2021. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. She has experience in fintech and gaming technology at PlayStation, Venmo and Uber.

Government 134

Government Gaming Pitch Technology 134

SaaStr

MAY 25, 2023

Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer. Look at this pic or a similar one Do you want it? If so, say No If not?

Sell 144

Sell Price Up-sell Start-ups 144

SaaStr

OCTOBER 17, 2021

Top Blog Posts This Week: 6 Product Led Growth Sessions From SaaStr Annual 2021. The Top 8 Questions To Ask Candidates for Head of Customer Success. Top Videos of the Week: State of the Cloud 2021 with Bessemer Venture Partners. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO.

Growth 72

Growth Go To Market Closing Product 72

Salesforce

AUGUST 12, 2021

By improving marketing workflows. When work flows, relationships grow, and relationships are the key to creating the white-glove experiences customers want. Slack is changing the way demand gen teams engage with projects, vendors, partners, and customers. In that sense, we function as strategic partners and project managers.

Campaign 98

Campaign Contract B2B Conversion 98

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 98

GTM Pipeline SQL UX 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Pipeline 116

Pipeline GTM B2B Campaign 116

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . Go-to-market Partners released a report using G2 data.

Go To Market 73

Go To Market Follow-up Trust Up-sell 73

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. AI Insights allows marketers to explore, analyze and discover answers about their customers and campaigns in intuitive and user-friendly ways. Apollo.io’s Apollo 3.0

Campaign 92

Campaign Price B2B Represent 92