Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Not just for new customer acquisition. Let me know!

B2B 143

B2B Drivers/motivators Prospecting Engineering 143

Sales Hacker

DECEMBER 10, 2024

Martin attributes this extended timeline partly to early missteps but also to the inherent challenges of this growth phase. A critical inflection point came when Martin and Levelset’s VP of Customer Success recognized the untapped potential in their existing customer base. “0 to 1’s really hard.

GTM 109

GTM Construction Quota Growth 109

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle. Processing.

Price 112

Price CRM Launch Follow-up 112

SaaStr

OCTOBER 26, 2021

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Customer Success Sessions at SaaStr 2021.

Pipeline 143

Pipeline Presentation Represent B2B 143

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. So while customer are spending more overall with AI added, they are also buying fewer seats.

Price 119

Price Contact B2B Growth 119

SaaStr

OCTOBER 29, 2021

To help you understand the most current thinking on SaaS product excellence, we’ve curated a set of product-focused sessions from SaaStr Annual 2021. . Product SaaStr Session #1: “Designing a Product Your Customer Can’t Live Without with Brex’s CEO and Mutiny’s CEO”. Customer Success Sessions at SaaStr 2021.

Product 137

Product Presentation Growth Customers 137

SaaStr

NOVEMBER 4, 2021

.” Fortunately, the always excellent KeyBanc Capital Markets (KBCM) 2021 SaaS Survey – which covers over 350 private SaaS companies across various stages and categories – provides a very rich data set to work from. In equation form, Revenue Growth % + Profit Margin % > 40%.

Drivers/motivators 128

Drivers/motivators Profit margin Non-Profits Inside sales 128

Smarter With Gartner

AUGUST 22, 2021

NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years. Accelerating growth. Theme 2: Accelerating growth. Sculpting change.

Technology 145

Technology Technology Trust Engineering 145

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. And I think that’s changing the attributes of what a successful marketer looks like in 2021 and beyond.

Negotiate 140

Negotiate Cross-sell Prospecting Up-sell 140

SaaStr

DECEMBER 23, 2021

With four digital events plus SaaStr Annual, we have 100+ videos just from 2021 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: building a unicorn, scaling, fundraising, customer success, mental health, and more. State of the Cloud 2021 with Bessemer Venture Partners.

Growth 130

Growth Customers 130

SaaStr

OCTOBER 16, 2024

At Least — Not In Spend, and Not Outside of B2B “Tech” Customers. To set the stage, if you talk to any VC out there today, they will tell you that half of their investments which were growing at epic rates in 2021 are barely growing today. AI has ripped through categories like the post-sales space and customer support centers.

B2B 128

B2B Legal Cross-sell Growth 128

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Growth 128

Growth Pharmaceutical B2C Construction 128

SaaStr

AUGUST 9, 2024

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. You don’t have to leave as the organization scales.

Growth 118

Growth Engineering Customers Technology 118

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!) 26% for the year 126% NRR It’s not 2021. ” #3.

Contract 71

Contract Price Growth B2B 71

Sales Pop!

SEPTEMBER 28, 2021

Those numbers only continue to grow in 2021. 8 Must-Have Ecommerce Tools for Rapid Retail Growth. It allows you to get useful information about your customers: where they came from, their interaction with products, etc. In this context, live chats are a good way to build customer feedback. Development Factors.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech. This makes mobile gaming advertising 3.2

Gaming 130

Gaming Growth Market share Service 130

Martech

MAY 18, 2023

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. growth in retail media search. Digital slice of the pie.

Growth 110

Growth Retail Networking Represent 110

Search Engine Land

NOVEMBER 2, 2023

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Semrush had about 106,800 paying customers as of Sept. Also: 20% growth in customers who pay more than $10,000 annually. That ends a stretch of nine straight quarters posting a net loss.

Growth 88

Growth Customers Price Engineering 88

SaaStr

FEBRUARY 21, 2025

He was also known for his hands-on approach in the early days, personally visiting construction sites to understand customer needs and pain points. Company Growth and IPO Under his leadership, Procore grew from a small startup to a major player in construction technology. He emphasized transparency and maintained an open-door policy.

Construction 97

Construction Education Technology Technology 97

Martech

JULY 14, 2022

In 2021, there were many more high-spending e-commerce days in November than in 2020. The post Prime Day contributed to significant e-commerce growth this year appeared first on MarTech. The biggest discounts offered by e-commerce sellers during Prime Day were toys (15% discount) and apparel (12%).

E-commerce 124

E-commerce Growth Retail Promote 124

SaaStr

JULY 22, 2021

Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers. Even at $1B+ in ARR, 33% of HubSpot’s customers still come from word-of-mouth.

Referrals 143

Referrals Niche Customers Lead generation 143

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth.

B2B 83

B2B E-commerce Real Estate B2C 83

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. We still want to drive retention and growth and make money. With the number of layoffs, customer success was the highest. The world has changed.

Customers 129

Customers GTM Growth Clients 129

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Growth 108

Growth Territory Referrals Customers 108

SaaStr

OCTOBER 13, 2023

How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. As an industry, we’ve assumed all profitability comes at the expense of growth, but that’s just not true. Can it have a meaningful impact?

Growth 119

Growth Drivers/motivators Launch Product 119

SaaStr

DECEMBER 21, 2023

Median Revenue Multiples and Growth Rate is Down This chart is similar to the previous one but without the 10-year rate. Now, a light blue line shows the median consensus NTM growth rate for that same 100 software companies. By comparison, the median growth rate for these businesses from 2015-2017 was 27%. Why is that?

Growth 116

Growth Intrinsic Real Estate Start-ups 116

SaaStr

FEBRUARY 28, 2023

While Zoom Enterprise is growing at a healthy clip, churn is over 3% a month for its SMB customers As a result, it’s now predicting 1% growth next year 1% pic.twitter.com/i2k2W9QbVX — Jason Be Kind Lemkin  (@jasonlk) February 27, 2023 So Zoom has just been the craziest story of all time in SaaS. It probably couldn’t last.

Growth 111

Growth Contract Engineering Customers 111

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. 3 — New Customer Count Is Up 24%—a Very Good Sign.

Growth 98

Growth Gaming Price Closing 98

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1. Lets get into it.

GTM 108

GTM Customers Sales Growth 108

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. Additional Resources: SaaStr Annual 2021 Sessions Worth Studying. Full Session YouTube. The much lower R-squared (0.22

GTM 141

GTM Price Growth Product 141

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. A year ago, growth was at 48%. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. A lot to learn!

Non-Profits 139

Non-Profits Growth Engineering B2B 139

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customers 142

Customers Service Contact CRM 142

SaaStr

AUGUST 30, 2021

but with 3,800 of 4,300 employees in India, and customers spread across the globe — Freshworks is a great example of the future of SaaS. While only 25% of Freshworks’ customers pay more than $5k a year, they represent 84% of total ARR. And even bigger customers now are driving the fastest growth. NRR of 118%.

Represent 144

Represent Growth CRM Start-ups 144

SaaStr

AUGUST 5, 2021

A great session for any founders and execs thinking about moving out of SMB and into larger deal sizes: She then became COO at rocketship, HubSpot, overseeing its incredible 50% year-over-year growth at $1.3B She then joined us again to share top lessons learning scaling to now 13,000+ customers: Two great sessions to get caught up on!!

Growth 137

Growth Customers 137

SaaStr

MARCH 31, 2021

— Jon Ma (@jonbma) March 27, 2021. But it’s definitely a Cloud company that benefitted from the dramatic growth in Cloud of the past 5+ years. Customer count growing 33%, revenue growing 65% — the “Golden Ratio” for future growth. Technology partners and SIs are key to growth.

Growth 144

Growth Start-ups Engineering Technology 144

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. So, let’s jump right into Part Two. How do they succeed?

Strategize 111

Strategize Growth Niche Quota 111

SaaStr

APRIL 17, 2024

So it’s been a long IPO drought since HashiCorp was the last IPO of the Boom Times in December 2021. But they are ar $780,000,000+ in ARR, with an 86 NPS and strong revenue growth at 29% overall and 49% in subscriptions (yes, it’s confusing). 500m+ ARR, with ~50% growth? New Customers Still Growing 22% at Scale.

Price 121

Price Growth Start-ups Customers 121