Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
SaaStr
JULY 5, 2024
GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth. For public companies, growth is still worth twice as much as profitability. Most startups don’t do this.
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