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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Let’s look at one model company you can learn from. Its vision, “data and AI first,” is already paying dividends.

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Why testing is a marketer’s most powerful tool

Martech

Understanding and applying testing at a strategic level will transform how you approach your marketing and can unlock the ability to drive consistent and predictable growth. However, success with testing requires a strategic and scalable approach. In 2021, TikTok surpassed Google for traffic. Testing is misunderstood.

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This day in search marketing history: February 25

Search Engine Land

Chinese Scientists Say It’s Like Going Blind, Life Without Electricity 2010: 84% of Chinese scientists surveyed said that losing Google would “somewhat or significantly” hamper their research; 78% said that international collaborations would be impacted in the same way. Losing Google?

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot

Reduce operating expenses with strategic cuts and automation. Strategically raise prices. Increasing prices means boosting revenue on every sale you make — so if you can strategically and successfully raise prices without alienating too many customers, you can boost your profit margin automatically. Electrical Equipment: 7.63%.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Projected trends for 2021 [27:18]. When he explains what he’s doing at the end, it makes a tremendous amount of sense, and you can see that it’s actually strategic. It’s one full day designed to get you recharged from 2020 and skilled up for 2021. Anyway, we are in 2021. Who influenced Jacco [32:31].

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How to Build a Product Launch Strategy

ConversionXL

These are the strategic questions that competitive research allows you to answer. By February 2021, they had 8,918,198 monthly downloads : . The model was introduced in 2012, back when there was still low consumer awareness around electric cars. Develop your value proposition.

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