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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills. Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. High performers, on the other hand, are past that phase.

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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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3 Ways Customer Service Is Like Home Design

Salesforce

during Dreamforce 2021. A ceiling light flickering on and off like a strobe, caused by a faulty electrical system, may have also been a factor. In the foyer what you didn’t see was bad electrical — and you really wish your friend had hired an electrician. Stream the best of Dreamforce 2021 on Salesforce+! Watch now.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.

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Your Business Needs a Bigger Sustainability Strategy

Salesforce

Key tips for sustainability Put sustainability under the CFO Get employee buy-in Use climate initiatives to drive growth Influence consumer demand and lifestyle choices Measure progress with the right technology. Measure progress with the right technology. Ben-Dov said technology will be a critical part of the solution.

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This day in search marketing history: February 10

Search Engine Land

Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. Google May Be Sued By Russia’s Quintura Over Wonder Wheel 2010: Quintura held 8 patents on the technology. Ah, Google FIber!