SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Team SaaStr wants to make sure you know about all the great content that’s on tap so here are a few marketing-centric sessions to add to your list.

GTM 111

GTM Growth Consult Go To Market 111

SaaStr

DECEMBER 1, 2021

With two weeks left to go until SaaStr Scale 2021, we’re looking at an incredible speaker line-up this year. As Asana’s COO, Anne leads and scales the company’s growth and global business operations and go-to-market teams, including sales, marketing, customer success and support, and business development.

Growth 113

Growth Go To Market Closing Customers 113

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different.

Sell 111

Sell Territory Quota Up-sell 111

Sales Hacker

JANUARY 21, 2021

With so many businesses remaining remote well into 2021, LinkedIn Sales Navigator can be an incredibly powerful tool for anyone looking to master the art of social selling. These insights help revenue organizations make smarter, more informed decisions regarding their go-to-market sales strategy, sales forecasting, and more.

Territory 121

Territory Networking Sales Contact 121

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. The post Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider) appeared first on Sales Hacker. How can I learn more?

GTM 121

GTM Contract Quota CRM 121

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. The post 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video) appeared first on SaaStr. Plan your hiring strategy early, especially for your sales teams. .

Go To Market 97

Go To Market GTM B2C Price 97

ClickFunnels

AUGUST 8, 2021

Read our full review of Convertri: Convertri Review For 2021 – All You Need To Know About Convertri. #3 GetResponse is an email marketing company that has been in business for over 20 years. Read our full review of GetResponse: GetResponse Review For 2021 – Details, Features & Pricing. #4 Full Review. 3 GetResponse.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

Sales Hacker

NOVEMBER 21, 2023

Mike Vichich is the Co-Founder and CEO of Wisely , which he successfully sold to Olo for $187 million in 2021. 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 51:49) One thing that is working for Mike in go-to-market right now. 6:33) Mike’s entrepreneurial journey. (9:46)

GTM 125

GTM Sell Networking Go To Market 125

SaaStr

DECEMBER 19, 2021

In 2021, We Minted 46 Unicorns a Month. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO Ann-Christel Graham. The Average SaaS CEO is 43 at IPO. Even With Just “Pretty Good Growth”, You Can Build a Unicorn After $10m ARR. Top Video This Week: 1.

Growth 23

Growth Go To Market Customers 23

SaaStr

OCTOBER 17, 2021

Top Blog Posts This Week: 6 Product Led Growth Sessions From SaaStr Annual 2021. Top Videos of the Week: State of the Cloud 2021 with Bessemer Venture Partners. 3 Secrets CROs Need to Know Before Going to Market with Talend’s CRO. The Top 8 Questions To Ask Candidates for Head of Customer Success.

Growth 104

Growth Go To Market Closing Product 104

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

B2B 122

B2B GTM Technology Technology 122

Sales Hacker

SEPTEMBER 10, 2024

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 49:30) One thing that is working for Leandra in go-to-market right now.

GTM 120

GTM Growth Sales Consult 120

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. About InsightSquared.

CRM 62

CRM B2B Contract Sales 62

Sales Hacker

FEBRUARY 27, 2024

Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams. Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32)

GTM 122

GTM Finance Pipeline Growth 122

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021.

GTM 106

GTM Pipeline B2B Growth 106

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 111

Growth Go To Market Product Customers 111

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. That lasted about seven weeks, and then all of a sudden the world exploded. HashiCorp went public but it all stopped after that.”

Growth 126

Growth Start-ups Product Customers 126

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. ” (Predictions 2021: B2B Sales, Forrester Research, Inc., ” (Predictions 2021: B2B Sales, Forrester Research, Inc., SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 124

Pipeline Go To Market Cross-sell Sales 124

Highspot

SEPTEMBER 20, 2021

They are used for internal and partner/channel enablement” (Gartner, Market Guide for Sales Enablement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushee, 17 August, 2021). . Go Unified or Go Home. What does this mean for buyers? What would one such enablement platform look like?

Sales 52

Sales Technology Technology Education 52

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series. The Highlights.

CRM 40

CRM Pipeline Referrals Growth 40

Martech

OCTOBER 18, 2022

Adidas began their metaverse journey in February of 2021. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. She has experience in fintech and gaming technology at PlayStation, Venmo and Uber.

Gaming 141

Gaming Government Pitch Technology 141

Heinz Marketing

SEPTEMBER 20, 2021

Check out Sendoso, you can go to sendoso.com. Go to sendoso.com/connected actually and check out their connected event coming up on October 13th, 2021. So, the G in GRIT stands for go-to-market, go-to-market strategy, which again, I think is really key and it’s missing in a lot of companies right now.

Pipeline 117

Pipeline Go To Market Sales Technology 117

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Growth 130

Growth Pharmaceutical B2C Construction 130

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. In 2021, if you had a good idea and raised funds, you’d blink and 5 competitors would appear from thin air. That’s not the case today.

GTM 120

GTM Launch Growth Networking 120

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 119

GTM Pipeline Finance Growth 119

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov.

Pitch 98

Pitch Sales Go To Market Strategize 98

SaaStr

DECEMBER 1, 2021

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

Repeat business 116

Repeat business Growth Trust Product 116

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 122

GTM Pipeline SQL UX 122

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth 119

Growth Launch Territory Legal 119

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021.

GTM 108

GTM Customers Growth Sales 108

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market.

Campaign 104

Campaign Price B2B Represent 104

Outreach

JULY 16, 2021

A winning go-to-market strategy provides direction and metrics that help all revenue departments stay aligned on customer acquisition (and retention!) Steven Bryerton , SVP of sales at ZoomInfo, took the Unleash 2021 audience on a deep dive of his team’s GTM strategy from a new sales perspective.

GTM 88

GTM Construction Go To Market CRM 88